Category Leader – Events

Role Overview

We are looking for a senior leader to build and scale a high-trust, premium events business from the ground up.

This role owns the end-to-end events vertical from concept and pilot events to a nationally distributed, scalable business . The mandate goes far beyond execution. This person will treat events as both a product and a P&L-led business , not a one-off project.

You will own experience design, operating model, partnerships, and financial performance, with full accountability for quality, scale, and sustainability.

What You Will Own

1. Events Strategy & Category Building

• Define the vision, positioning, and differentiation for the events category
• Set pricing, experience standards, and end-to-end user journey
• Build events as a repeatable and scalable national offering
• Design the roadmap to move from pilot formats to consistent, multi-city execution

2. End-to-End Event Execution

Own the complete on-ground experience, including:

• Events calendar and capacity planning
• Demand generation and repeat attendance
• Venue selection, layouts, and attendee flow
• In-event branding, food & beverage, decor, ambience, and hospitality
• Post-event experience, feedback loops, and quality improvements

Maintain an exceptionally high quality bar across cities and touchpoints.

3. Partnerships & External Ecosystem

• Build and manage partnerships with venues, event agencies, F&B partners, and marketing partners
• Leverage external networks to scale efficiently
• Negotiate commercial terms and manage partner performance
• Ensure consistent quality while working with multiple vendors

4. Scale & Operating Model

• Launch and operate events across multiple cities
• Build a scalable operating model, including:
• Central strategy, playbooks, and quality control
• City-level execution teams
• Close coordination with external agencies
• Create SOPs, checklists, and playbooks to ensure consistency at scale

5. Business Ownership & P&L

• Own budgets, unit economics, and ROI
• Own revenue, margins, and profitability for the events vertical
• Make informed trade-offs between experience quality, cost, and scalability
• Build events as a sustainable, contribution-margin-positive business line

6. Founder & Stakeholder Collaboration

• Work closely with founders and cross-functional teams (marketing, community, product, ops)
• Build events into a flagship, defining vertical for the overall brand

Non-Negotiables

• Proven experience building and operationalising physical events
• Exceptional attention to detail and obsession with experience quality
• Strong partnerships background with relevant external contacts
• Comfort owning budgets, vendors, and trade-offs
• Hands-on executor who enjoys being on the ground

Who Will Do Well in This Role

• Treats events like a product and a business, not a project
• Has scaled events across multiple cities or locations
• Balances creativity with operational discipline
• Thrives in early-stage or zero-to-one environments
• Has managed P&L and distributed teams
• Has used technology to enhance event operations and user experience

Who Will Not Be a Fit

• No prior ownership of event P&L or budgets
• No experience building repeatable systems at scale
• Purely creative or conceptual profiles
• Only local or single-city vendor management experience
• Discomfort with ambiguity, ownership, or on-ground execution
• No real end-to-end event execution experience