Category Lead

At Imagimake, we build products that spark curiosity, creativity, and confidence in children. As we scale across India and global markets, were looking for a Category Head who can own the end-to-end category journey from consumer insight product pipeline launch excellence scale-up and profitability.

If youre someone who can combine customer obsession, strong business judgment, and cross-functional leadership, this role offers a chance to shape categories that can become #1 bestsellers and enduring franchises.

Whats in store:

Own Category Strategy & Growth

Build a clear category vision across price tiers, age groups, and purchase occasions (gifting, learning, hobby, impulse).

Define portfolio architecture, hero SKUs, innovation roadmap, and whitespace opportunities.

Drive category topline growth while protecting contribution margin and working capital health.

Lead New Product Launch Excellence

Own the end-to-end launch charter: design finalization sourcing readiness compliance GTM.

Work closely with Product Design, Sourcing, Quality, and Marketing to deliver launch ready products.

Create launch scorecards across channels (Amazon, Q-Com, GT, Modern Trade, International).

Customer & Competition Insights

Track category trends, parent/child needs, competitive benchmarking, pricing moves, and new entrants.

Translate insights into sharp product briefs, packaging inputs, and claim strategy.

Licensing & Partnership-led Growth

Identify, evaluate, and scale licensing and partnership opportunities (e.g., inventor-led collaborations, co-branded ranges, global licensing tie-ups) that strengthen the category portfolio.

Own the partnership charter from a category lens assortment strategy, pricing architecture, margin guardrails, launch readiness, and scale-up plans across channels.

Work cross-functionally with founders/business development, sourcing, and marketing to ensure partnerships deliver incremental revenue, differentiation, and sustainable contribution margins.

Contribution Margin & Unit Economics Ownership

Own product P&L levers: pricing, discounting strategy, COGS improvement, and promo effectiveness.

Improve CM2 through better sourcing, packaging optimization, freight efficiency, and mix.

Build dashboards for SKU-level profitability, inventory turns and forecast accuracy.

Cross-functional Leadership

Align Product Design, Performance Marketing, Content, Sales, and Supply Chain to a single category plan.

Drive weekly launch reviews, monthly business reviews, and quarterly strategy refresh.

What Success looks like:

New launches become top performers within 6090 days with strong ratings and conversion

Category and Product Groups achieves sustained YoY growth + improved CM2 through better mix and pricing discipline.

Imagimake strengthens leadership in priority categories with higher share of voice and share of shelf.

Identified Partnership Projects are launched successfully delivering the desired outcome and ROI with a clear roadmap for scaling the opportunities

The category pipeline becomes aligned to customer needs + channel realities.

What makes a great fit:

812+ years in Category Management / Product / Business roles (consumer brands, toys, kids, FMCG, lifestyle).

Strong launch management skills with cross-functional execution capability.

High comfort with numbers: unit economics, pricing, margins, inventory turns, forecasting.

Strong consumer intuition + ability to convert insight into product strategy.

Ownership mindset and ability to build scalable processes.

About the Company:

Imagimake is one of Indias fastest-growing and most innovative toy and game companies, creating award-winning products that spark curiosity, creativity, and consciousness. Our portfolio spans learning toys, art & craft activities, puzzles, and games thoughtfully designed to inspire young minds through the power of play.

With over 150 products across brands like Mapology and Look What I Made!, our offerings are available in 5,000+ stores across India, including Hamleys, Landmark, and Crossword, as well as leading online and quick commerce platforms like Amazon, Blinkit, Zepto, and more. Globally, Imagimake products are present in over 20 countries, including the USA and Europe.

Driven by our passion for innovation with patents in India and the US, and multiple national and international awards we are committed to building Imagimake into a brand that families trust and love. Our recent feature on Shark Tank India has only strengthened our resolve to take the joy of meaningful play to even more homes around the world.

To know more, visit us at www.imagimake.com.