Category Lead - 2W Growth

Role Overview:

We are seeking a Strategy & Operations Head for the 2W Category to drive end-to-end growth and efficiency of the 2W vertical. You will own category performance, unlock strategic opportunities, and orchestrate operations to maximize rider acquisition, network utilization, and on-ground excellence.

Key Responsibilities:

Category Strategy & P&L Ownership:

Own business KPIs for the 2W vertical across demand, utilization, and economics.

Deep-dive into unit economics and design interventions to drive profitability and sustainability.

Partner with Founders and Leadership to identify levers for unlocking next-level growth.

Market Expansion & Network Planning:

Shape geo-expansion strategy and guide location planning using data and field insights.

Identify white spaces, fleet clusters, and underserved corridors.

Oversee rollout sequencing, station readiness, and onboarding velocity

Cross-Functional Execution Engine:

Act as a bridge between central, city, and field teams ensuring seamless coordination.

Solve operational bottlenecks in real-time and build scalable SOPs.

Work with Product, Ops, and Finance to build tools, incentives, and controls.

Data & Insights-Driven Decision Making:

Define and monitor performance dashboards across key lifecycle funnels (e.g. onboarding, activation, retention).

Lead problem-solving sprints on top issues churn, idle assets, low-yield stations, etc.

Translate insights into pilots, process changes, or product requests.

Strategic Projects & Special Initiatives:

Design and run experiments on pricing, partnerships, and micro-market models.

Explore new revenue streams such as BaaS, rentals, and hybrid models.

Qualifications:

Bachelors degree in Business, Engineering, or Economics from a top-tier institution:MBA preferred.

710 years of experience in strategy, growth ops, consulting, or category management.

Strong analytical toolkit: SQL, Excel, and growth analytics platforms.

Comfortable managing field realities with a structured problem-solving mindset.

Track record of high ownership and operating in unstructured environments.

Prior exposure to EV, mobility, logistics, or tech-enabled ops is a plus.

Why Join Us:

Shape the growth engine for Indias fastest-scaling 2W battery-swapping network.

Solve complex, real-world challenges that impact gig economy livelihoods and energy transition. Get exposure to strategy, execution, and leadership in a high-velocity, high-ownership environment.