Category Head
TVS Motor Company
5 - 10 years
Bengaluru
Posted: 20/03/2026
Job Description
We are looking for an experienced Product Category Head to drive the global product and brand strategy for a key product category within our International Business.
This role will own the end-to-end lifecycle of the product portfoliofrom market insights and product definition to launch, branding, and lifecycle managementensuring profitable growth and strong brand preference across priority markets.
Key Responsibilities
Define and execute the 35 year product portfolio strategy and roadmap
Lead new product development and variant creation based on consumer insights and market opportunities
Drive product positioning, pricing, and go-to-market strategies across international markets
Manage product lifecycle, upgrades, refreshes, and SKU optimization
Partner with regional teams to ensure market-fit, localization, and successful product launches
Track category revenue, market share, and profitability performance
Lead cross-functional collaboration with Product, Marketing, Sales, Finance, and After-Sales teams
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