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Category Head

TVS Motor Company

5 - 10 years

Bengaluru

Posted: 20/03/2026

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Job Description

We are looking for an experienced Product Category Head to drive the global product and brand strategy for a key product category within our International Business.

This role will own the end-to-end lifecycle of the product portfoliofrom market insights and product definition to launch, branding, and lifecycle managementensuring profitable growth and strong brand preference across priority markets.



Key Responsibilities

Define and execute the 35 year product portfolio strategy and roadmap

Lead new product development and variant creation based on consumer insights and market opportunities

Drive product positioning, pricing, and go-to-market strategies across international markets

Manage product lifecycle, upgrades, refreshes, and SKU optimization

Partner with regional teams to ensure market-fit, localization, and successful product launches

Track category revenue, market share, and profitability performance

Lead cross-functional collaboration with Product, Marketing, Sales, Finance, and After-Sales teams

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