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Category Head - Chennai

Ninjacart

3 - 6 years

Chennai

Posted: 23/12/2025

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Job Description

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.

Ninjacart is a pioneer in agritech. We believe in fostering a culture of innovation. We develop professionals who pioneer new ideas, simplify customer experiences, and impact the lives of millions. Our employees take complete ownership and truly belong.

Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 8 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers plates. We empower farmers and other players in the ecosystem in ways never done before.

Ninjacart aims to be the digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions.

Ninjacart has raised over $350mn from Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. We are one of the top 25 startups to work for, according to Linkedin.

We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy

to senior leaders. There are ample opportunities and challenges to be solved at scale and in

real-time.


Read More:

#BetterLives For Every Agri Citizen

How Ninjacart has evolved in the last 8 years:

Ninjacart Blog :

Nandan Nilekani on Ninjacart :

-pciW

Ninjacart Culture CODE:

40-KuL1


Location: Chennai, TN


About the Team

The Fulfillment vertical at Ninjacart is focused on the farm to retailer business of procuring from farmers and delivering to retailers - ensuring that farmers get paid the right price for their efforts and that retailers are able to get market quality produce delivered at their doorsteps. While this value proposition is solid and proven, it needs tweaking depending on the size of the town or the geography we operate it. As a part of the team, you will be in charge of sales and margins of the categories assigned to you. For this, you will need to understand our customers needs and will need to ensure that you are able to provide them the same at the right pricing and with the right value propositions. If the problem statements like understanding the market, creating the right assortment mix to target maximum customers, changing the same as per seasonality, engaging customers with virtual marketing, optimizing the source for the same leading to better margins, and overall adding to our customers profit excites you, then this is the opportunity for you.


Responsibilities

Own the PnL Metrics - Category Sales, Category Penetration, Overall Margins and Inventory Management

Develop and Manage Categories and their SKU assortments as per Regional/City level requirements

Analyze data or insights to determine industry and consumer trends

Devise long-term development strategies for product categories

Develop exit strategies for unsuccessful products

Foster trust relationships with vendors to achieve better pricing and quality of services Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

Assume responsibility of budget development and revenue for category

Ensure best procurement practices to support Margins, vendor spread and Working Capital Management

Proficient in Closure of TOT with brands , Promo and price negotiations , Driving other income agenda with brands , ensuring Ninjacart the best price support to ensure market competitiveness

Launch and Own the private label growth and sustenance across multiple categories Ensure replenishment and availability of products while maintaining inventory levels as per company policy

Planning and Executing Campaigns, Offers and customer engagement events to drive overall business objectives

Work with Sales Team to ensure overall business metrics are achieved


Team Management

Lead, motivate, and support a team to successfully and strategically deliver on goals

Responsible for mentoring, coaching and developing the team, recognizing strengths and weaknesses

Create and maintain a team environment of continuous improvement and self-learning with a focus on team efficiency and productivity


A Ninja is resilient, smart, and ambitious. Sounds like you? Heres what you will need to have to join the Ninja Clan

Tier 1/Tier 2 MBA with 3-6 years of experience in FMCG Sales/B2B/Category Management Experience

Experience in FMCG Industry & Start-up is mandatory

Sound Understanding of the customer segment, their behavior, products in the category, Category Pricing, B2B Sales, Vendor Management

Drive and proactiveness to dive into numbers to identify, analyze and solve business

Proficiency in Tamil is mandatory


Additional Information

At Ninjacart, we are creating a workplace that enables everyone to find their true potential,

purpose, and passion irrespective of their background, gender, race, sexual orientation, religion

and ethnicity. We are committed to providing equal opportunity for all and believe that diversity

in the workplace creates a more vibrant, richer work environment that advances the goals of

our employees, communities and the business.

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