Category Growth Manager – Seasonings & Savory

About the Company:

Shree Additives is a rapidly growing Indian food ingredient company specializing in the development and manufacturing of customized seasoning systems, spice blends, and functional ingredient solutions for the food processing industry. For over three decades, we have partnered with leading food manufacturers to deliver innovation-led ingredient solutions across applications such as snacks, dairy, bakery, ready-to-eat foods, beverages, and culinary products.

Our state-of-the-art manufacturing facility near Ahmedabad, operational since October 2024, and our fully equipped application and product development laboratories enable us to collaborate closely with customers on product development, flavour innovation, and scalable ingredient solutions. Today, our solutions support many well-known food and dairy brands across India, helping them bring successful products to market faster.

Our mission is to become one of Indias leading specialty ingredient companies, recognized for innovation, reliability, and long-term customer partnerships.

Shree Additives is looking for a dynamic Category Growth Manager for building and strengthening the seasoning category as a strategic growth pillar for the organization.

If you enjoy building relationships with food manufacturers, solving challenges, and driving business growth in the B2B ingredients space and want to contribute to the growth of a dynamic ingredient company working with some of the countrys most exciting food brands, this opportunity could be the right next step in your career.

About the Role:

As a Category Growth Manager, you will play a key role in building and strengthening the seasoning category as a strategic growth pillar for the organisation. The role will be generating deep market insights, defining category direction, shaping product portfolio priorities and enabling sales teams with structured category intelligence. The role will act as a strategic category leader who helps guide where the organisation should focus its efforts within the seasoning space.

Key Responsibilities:

Seasoning Category Strategy & Growth Direction

• Define and develop the strategic direction of the seasoning category.
• Identify priority customer segments, applications, and product platforms.
• Map market opportunities and emerging flavour trends.
• Support leadership in identifying high-potential growth areas within the seasoning business.

Market & Competitive Intelligence

• Monitor industry trends, flavour movements, and competitor developments.
• Build a structured understanding of different seasoning application sectors.
• Convert market insights into actionable category opportunities.
• Provide periodic intelligence inputs to support business decisions

Portfolio Development & Product Strategy

• Translate market insights into product and platform opportunities.
• Work closely with NPD to guide development priorities.
• Identify portfolio gaps and support development of future-ready product concepts.
• Contribute to building a differentiated seasoning portfolio.

Category Analytics & Business Insights

• Analyse category performance across products, customers, and applications.
• Support leadership with structured category insights and opportunity analysis.
• Identify growth drivers and emerging business opportunities.
• Contribute to category reviews and strategic planning discussions.

Sales Enablement & Key Account Support

• Support the sales team with category insights and product positioning.
• Participate in strategic discussions with key customers where required.
• Help identify high-potential customer segments and applications.
• Strengthen category-led selling across the organisation.

Commercial & Go-to-Market Support

• Contribute to pricing strategy and value positioning of seasoning products.
• Support category storytelling, presentations, and customer engagements.
• Contribute to trade show participation and category communication initiatives.
• Help shape the go-to-market narrative for the seasoning portfolio.

Ideal Candidate Profile:

• 57 years Experience in food ingredients, flavours, seasonings
• Strong understanding of B2B food industry dynamics
• Analytical mindset with the ability to convert data into strategic insights
• Ability to work cross-functionally across sales, marketing, and R&D
• Strong communication and presentation skills

Why Join Us:

At Shree Additives, you will have the opportunity to:

Work with leading food manufacturers across India

Gain exposure to multiple food categories including snacks, dairy, bakery, and beverages

Collaborate with experienced technical, R&D, and application teams

Grow with a company that is investing heavily in innovation, manufacturing, and customer partnerships

We are building a team that wants to shape the future of the food ingredients industry in India.

Interested in Joining Us?

If you are excited about working in the fast-growing food ingredients industry, we would love to hear from you.

Apply via LinkedIn or share your resume at: hr@shreeadditives.com