Category/Growth Manager – Marketplaces

Own end-to-end category growth and execution across Marketplaces and Quick-Commerce platforms. This role sits at the intersection of Business, Marketing, and Operations, with clear ownership of GMV, availability, visibility, margins, and execution velocity. Success in this role is defined by daily impact, speed of decision-making, and measurable outcomes.

Skills & Qualification

• 1. Category & Business Ownership
• Own end-to-end performance of assigned categories across platforms
• Drive daily, weekly, monthly targets (GMV, share, margins)
• Identify city-wise and SKU-wise gaps and close them fast
• Operate with a sell at least 1 unit more than yesterday mindset

• 2. Marketplace & Quick Commerce Growth
• Manage performance across Blinkit, Swiggy Instamart, Zepto, Amazon, Flipkart, BigBasket, Nykaa & D2C
• Lead pricing, discounting, visibility and promotion execution
• Work closely with platform category teams with daily execution cadence
• Monitor KPIs multiple times a day and act immediately

• 3. On-Platform Marketing & Visibility
• Own search (organic + PPC), display and visibility levers
• Drive catalog excellence (titles, content, A+ assets, images, SEO)
• Plan and execute new launches, BAU and seasonal sale calendars
• Track and improve ratings, reviews, conversion and shopper journey

• 4. Operations & Supply Chain Interface
• Coordinate with supply chain, planning and ops for right stock at right location
• Manage fill rates, replenishment cycles, and stock-out reduction
• Understand and optimize across Q-commerce, Marketplace, FBA / DF / Drop-ship models

• 5. Analytics & Decision Making
• Own daily / weekly / monthly performance tracking and reporting
• Analyze sales, availability, visibility, CAC, ROAS and margins
• Take data-backed, fast decisions no waiting cycles
• 6. Cross-Functional & External Collaboration
• Work with Brand, Marketing, Ops, Finance, Agencies, and Platform teams
• Manage agencies/freelancers for content, SEO, ads, digital assets
• Act as custodian of category growth, not just an executor

Responsibilities

• 46+ years in Category Management / Growth / Key Accounts / Marketplace / Q-commerce
• Strong experience with Quick Commerce platforms (Blinkit, Instamart, Zepto preferred)
• Exposure to Amazon / Flipkart / D2C ecosystems
• Strong analytical mindset with hands-on Excel and data tracking
• Experience running on-platform marketing, search and visibility levers