Campaign Strategy Analyst
Accenture
0 - 3 years
Mumbai
Posted: 3/27/2025
Job Description
Designation: Campaign Strategy Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design • The Customer Experience Design Lead is responsible for crafting and delivering exceptional end-to-end customer experiences by aligning customer needs with business objectives. • This role involves developing innovative design strategies, leading cross-functional teams, and leveraging insights to enhance customer journeys across all touchpoints by driving customer satisfaction, loyalty, and business growth. A process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Understand the principles of User Experience (UX or UE), including understand perceptions of utility, ease of use, and efficiency.
What are we looking for? • Proficiency in experience design tools such as Adobe XD, Figma, or Sketch. • Strong understanding of UX/UI design principles and methodologies. • Familiarity with customer journey mapping tools (e.g., Miro). • Experience with data analysis and visualization tools (e.g., Tableau, Power BI). • Knowledge of digital platforms, customer engagement tools, and CRM systems. • Understanding of accessibility standards and inclusive design principles. • Strong leadership and stakeholder management skills. • Strategic and analytical mindset with a focus on customer needs. • Excellent communication and presentation skills. • Ability to manage multiple projects in a fast-paced environment. • Proven track record of leading large-scale customer experience initiatives in a complex, global environment. • Experience working with cross-functional teams in a matrixed organization. • Background in both digital and physical customer experience design is highly desirable.
Roles and Responsibilities: Lead the design and optimization of customer journeys by identifying pain points, opportunities, and areas for improvement. • Develop customer personas, journey maps, and service blueprints to align strategies with customer expectations. • Define and implement strategies for delivering outstanding customer experiences across digital and physical channels. • Collaborate with product, marketing, and technology teams to ensure cohesive experiences that reflect the brand’s values. • Utilize customer feedback, analytics, and market research to inform design decisions and enhance customer satisfaction. • Monitor customer experience metrics (e.g., NPS, CSAT) and recommend actionable improvements. • Act as a champion for customer-centric thinking, influencing and educating stakeholders on the importance of experience design. • Facilitate workshops, brainstorming sessions, and co-creation activities with internal teams and external partners. • Stay abreast of industry trends, best practices, and emerging technologies in customer experience and design. • Propose innovative solutions to elevate the overall customer experience and differentiate the brand in the market. • Ensure all customer experience designs comply with brand guidelines, accessibility standards, and regulatory requirements. • Establish frameworks and toolkits to maintain consistency in experience design across projects.Any Graduation
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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