Campaign Strategist & Content Writer

Job Title: Campaign Strategist & Content Writer

NK Realtors is one of Indias leading vertically integrated real estate service providers, headquartered in Kolkata and established in 1987. The company offers end-to-end property solutions including residential and commercial sales, consulting, serving thousands of clients across the real estate ecosystem.

Location: Kolkata (On-site)

Department: Corporate Communications / Content

Role Overview

We are looking for a sharp, insight-driven Campaign Strategist & Content Writer who

can conceptualize high-impact marketing campaigns and translate strategy into

powerful, persuasive content.

This role requires a blend of strategic thinking, consumer psychology, brand

storytelling, and executional clarity. The ideal candidate understands audience

behavior, market positioning, and content architecture and can convert business

objectives into cohesive, multi-platform campaign narratives.

1. Campaign Ideation & Strategic Innovation

Conceptualize out-of-the-box, unconventional, and insight-led campaign ideas

that differentiate the brand in a competitive market.

Create scalable big idea platforms that extend across digital, PR, experiential,

and internal communication channels.

Identify cultural insights, market gaps, and consumer behavior trends to inform

creative direction.

Build structured campaign frameworks including positioning, core hook,

messaging pillars, and rollout roadmap.

2. Content Architecture & Narrative Building

Develop clear messaging hierarchies across the marketing funnel (Awareness

Consideration Conversion).

Write high-impact content for social media campaigns, video scripts, brand films,

email marketing, ad copies and PR narratives and thought-leadership content.

3. Insight-Driven Thinking

Identify consumer behavior trends, cultural moments, and market gaps to

inspire innovative campaign directions.

Conduct competitor and category analysis to uncover whitespace opportunities.

Use data and performance insights to refine messaging and creative direction.

Collaborate with design, video, performance marketing, and leadership teams for

cohesive campaign deployment.

Maintain strategic integrity from ideation to final execution.

4. Required Tools & Technical Proficiency

Creative Collaboration: basic working knowledge of Figma, Adobe and Canva.

AI & Research Support: ChatGPT or similar AI tools

Campaign Management: Meta Business Suite, LinkedIn Campaign Manager.

Performance & Analytics: Google Analytics, Meta Ads Manager.

Project Management: Notion, Trello, Asana or equivalent.

Note: Advanced design expertise is not required; strategic thinking and content quality are

the core expectations.

5. Required Competencies

Key Performance Indicator (KPI): Quality and originality of campaign concepts

Strong conceptual and lateral thinking ability

Exceptional written and verbal communication skills

Strategic campaign planning capability with presentation and articulation skills

Understanding of consumer psychology and buying behaviour

Presentation and articulation skills

6. Experience Required | [experience is preferred not needed]

24 years in campaign strategy, brand communications, or content strategy

Experience in start-up / e-commerce segment preferred.