Campaign Specialist

Responsibilities and Duties:

• Collect and pull campaign data for executive presentations under the guidance and alignment with demand generation strategists.
• Perform campaign data analysis and quality control to verify campaign requirements and goals were met.
• Gather requirements from stakeholders and interpret requests into campaign metrics.
• Develop project timelines/roadmaps and negotiate priorities for various initiatives.
• Collaborate with marketing, sales, operations, and other key contributing team members.
• Work closely with functional managers to deliver against team and company goals.
• Develop and maintain tools, processes, and reliable data.
• Collaborate with demand generation and analytics teams to confirm campaign reporting/tracking objectives.
• Maintain proactive and responsive communications with leadership and partners through project and activity status reports, and escalations.
• Own tracking of key measurement through use of marketing automation tools such as Salesforce, Pardot and Task Ray while collaborating with stakeholders to ensure accuracy.
• Campaign Performance and Analytics to refine the campaigns further
• Execution of our flagship ConneXions@Local programs

Qualifications:

• Bachelor’s or Master’s degree
• Demand generation and campaign planning for telecom and B2B solutions; product marketing experience a plus.
• Fair understanding of marketing and analytic tools - especially the Salesforce suite.
• Strong project management skills, preferably in demand generation.
• Understand the concept of a buyer's journey with marketing content and channels for each stage.
• Strong individual contributor with excellent written and verbal communication skills and ability to work effectively at all levels of the organization.
• Team Orientation - Willingness and ability to work in close collaboration with others to reach goals, and subordinate personnel agendas and recognize team performance.
• Ability to see the big picture as well as strong attention to detail.
• Ability to learn what makes the demand generation engine hum—and discover ways to make it run faster, better, stronger.
• Ability to work smart under pressure and efficiently on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up.

Tools:

• CRM, preferably Salesforce/Pardot
• Market Insights, preferably 6Sense/ZoomInfo
• Predictive Analytics, preferably Power BI/Tableau/SPSS
• Proficient in MS Excel

Location

• CIDC, Bengaluru
• Hybrid model (2-3 days in office)