Campaign Specialist - QA
Dentsu
2 - 5 years
Mumbai
Posted: 05/02/2025
Job Description
Job Description:
Key responsibilities:
- The QA Specialist serves as a second set of eyes for the Deployment Consultant by reviewing all solution BUILDs, verifying correct content, images, and links, and rendering testing all based on CAMPAIGN Management Process. The QA Specialist’s responsibilities are as follows:
- Work with Client to understand key CAMPAIGN parameters and inputs, such as subscriber audience, program frequency, degree of personalization, and overall creative approach
- Develop appropriate, CAMPAIGN-specific testing approaches
- Perform functional testing of emails & Mobile push CAMPAIGNs (clicking links, confirming tracking data, etc.) to confirm accuracy based on Customer-provided information and the CAMPAIGN Management Process.
- Review key aspects of the email & Push design, BUILD, and DEPLOYMENT processes to ensure optimal quality, including – Email construction and coding using a combination of manual and automated review processes.
- Conduct quality assurance reviews in order to ensure accuracy and timeliness of DEPLOYMENTs
- Maintains clear and concise client communication on campaign related activities
- Validates work product using quality assurance best practices
- Participates and documents client requirement gathering through written and verbal methods
- Possesses basic understanding of campaigns management tools, concepts and capabilities
- Possesses basic understanding of database and data management concepts and principles
Location:
DGS India - Mumbai - Goregaon Prism TowerBrand:
MerkleTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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