Campaign Manager – Google/Meta/Bing etc

Job Title: Campaign Manager Web/Mobile (CPS / CPL / CPA | US/UK/EU Tier-1)

Location: Bangalore, India

Company: Auktas

Employment Type: Full-Time | Onsite

About the Role

Auktas is hiring a Campaign Manager to own the complete lifecycle of Web/Mobile performance campaignsfrom planning and execution to optimization, scaling, and reporting. This role blends hands-on media buying with end-to-end campaign ownership, making it ideal for professionals who understand both platform mechanics and performance-driven funnel strategies.

You will work in high-intensity, compliance-sensitive delivery environments, managing campaigns across Tier-1 geographies (US, UK, EU) with a focus on CPS, CPL, and CPA outcomes. The role demands speed, analytical thinking, adaptability, and strong execution discipline.

Key Responsibilities

Media Buying & Campaign Execution:-

• Plan, launch, and manage Web/App campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta (Facebook & Instagram)
• Bing / Microsoft Ads
• Native platforms (Taboola, MGID, Outbrain, AppLovin, etc.)
• Own campaign structures, including targeting, bidding, budgets, creatives, URLs, and tracking parameters.
• Execute performance-driven acquisition strategies aligned to CPS / CPL / CPA goals.

Optimization & Scaling

• Monitor and optimize daily performance metrics such as CPA, CPL, CPS, CVR, ROAS, spend pacing, and funnel efficiency.
• Manage rapid testing cycles for creatives, audiences, placements, and landing pages.
• Optimize multi-layered funnels, including pre-landers, routing flows, and audience segmentation for Tier-1 markets.
• Scale campaigns while maintaining stability, efficiency, and traffic quality.

Tracking, Analytics & Compliance Alignment

• Implement and maintain tracking frameworks, including:
• S2S & postback tracking
• Advanced attribution setups
• Multi-domain routing and URL management
• Work closely with tech and analytics teams to ensure accurate data flow and reporting.
• Adapt campaign setups to meet platform compliance requirements without compromising performance.

Reporting & Cross-Functional Collaboration

• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Collaborate with creative teams on ad concepts, formats, and testing priorities.
• Share optimization learnings, scaling strategies, and growth recommendations with leadership.
• Support the creation of internal playbooks for repeatable growth strategies.

Required Skills & Experience

• 07 years of experience in performance marketing, media buying, or campaign management
• (Fresher / Junior / Senior profiles welcome based on capability) .
• Hands-on experience with Google Ads, Meta Ads Manager, Bing, and/or Native platforms.
• Strong understanding of Web and Mobile performance funnels.
• Exposure to Tier-1 geographies (the US/UK/EU) is a significant advantage.
• Familiarity with CPA, CPL, and CPS delivery models.
• Working knowledge of tracking tools such as GA4, Voluum, Keitaro, AppsFlyer, Branch, or similar.
• An analytical mindset with the ability to act quickly on performance data.
• Comfortable working in fast-paced, high-pressure environments.

Preferred Qualifications

• Experience in verticals such as utilities, finance, insurance, VPN, antivirus, e-commerce, gaming, or mobile apps.
• Understanding of advanced funnel structures, domain management, and routing logic.
• Familiarity with automation tools, bulk uploads, and platform-level optimization levers.
• Strong attention to detail and execution discipline.

What We Offer

• Opportunity to manage high-impact global campaigns across top performance platforms.
• Competitive compensation with performance-linked incentives.
• A fast-moving, experiment-driven environment with real ownership.
• Direct exposure to leadership and strategic decision-making with clients and partners
• Clear growth path based on performance and responsibility.
• Global travel to make better relations with partners and clients