Campaign Manager

Job Title: Campaign Manager

Company

Credila Financial Services Ltd

Location

Mumbai

Department

Business Development

Travel

Occasional

About the Company

Credila Financial Services Limited (Formerly known as HDFC Credila Financial Services Limited) is one of India’s largest education loan non-banking financial companies (NBFCs) offering education loans to Indian students. With an in-depth understanding of the higher education domain in India as well as overseas, Credila offers tailor-made education loan solutions that help enable students to be financially equipped to pursue their education at their dream university and country of study. Since inception, Credila has funded 178,000+ Indian students across 63 countries in 4,600 institutes.

Key roles and responsibilities

We are seeking a Campaign Manager to join our dynamic team at our education loan company. The ideal candidate will be passionate about leveraging EDM, RCS, SMS & WhatsApp channels for customer acquisition. Additionally, the candidate will be responsible for setting up and managing Affiliate partnerships to enhance our business sourcing efforts.

ü  Develop and execute digital marketing strategies for user acquisition and engagement.

ü  Utilize Email, RCS, SMS and WhatsApp for acquisition campaigns.

ü  Manage and optimize referral program to drive customer acquisition and retention.

ü  Track and analyze key performance indicators (KPIs) to optimize marketing campaigns.

ü  Provide regular performance reports to management.

Skills

ü  Proficiency in setting up Email, WhatsApp, SMS and RCS campaigns on platforms like Net core, Clever tap etc.

ü  Experience in developing and executing successful digital marketing campaigns.

ü  Strong negotiation and relationship-building skills for B2B partnership development.

ü  Analytical skills and ability to derive insights from marketing data.

ü  Excellent communication and collaboration skills.

ü  Creativity and innovation in developing marketing strategies.

ü  Adaptability to change market trends and technologies.

Qualifications & Experiences

ü  4+ years of experience in a marketing role either in an agency or business. Familiarity with the education finance industry or financial services sector is a plus

ü  Bachelor’s degree. Advanced degrees or certifications in digital marketing or related areas is a plus

ü  Excellent communication skills