Campaign Manager

Campaign Manager Fintech (Personal Loan, Gold Loan, Credit Card)

At Moneycontrols Fintech division, were building products that help millions of users make smarter financial decisions whether thats choosing the right credit card or finding the best loan offer.

Were looking for a Campaign Manager who understands performance-driven marketing and knows how to turn financial products into compelling, high-converting campaigns.

This isnt just about launching campaigns its about driving applications, improving approval funnels, and working closely with product, partnerships, and growth teams to scale revenue.

If youre comfortable balancing creativity with performance metrics (CPL, CAC, conversion rate, ROI), youll fit right in.

What Youll Own

Plan and execute campaigns for loan and credit card acquisition

Develop clear messaging that simplifies complex financial products

Work closely with Business team, product managers, and Product marketing teams

Optimize campaigns across channels (WhatsApp, email, push, on-platform placements, SMS, RCS, InApp)

Track and improve key metrics like CTR, conversion rates, cost per acquisition, and disbursal rates

Run A/B tests and continuously refine targeting and messaging

Manage campaign budgets efficiently to maximize ROI

Provide regular performance insights and recommendations to leadership

What Were Looking For

2-4 years of experience in performance marketing or campaign management (fintech preferred)

Strong understanding of digital acquisition funnels

Experience working with financial products like personal loans, credit cards, BNPL, etc.

Comfort analyzing data and making data-backed decisions

Ability to manage multiple campaigns simultaneously

Strong coordination skills youll be working cross-functionally every day.