Campaign Management Sr Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Campaign Review: Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements. Quality Assurance Testing: Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components. Data Validation: Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience. Journey Testing: Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage. Role requires Digital Marketing Ads & Promotion creation/design You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
What are we looking for? HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues. Digital Marketing: Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives. UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.
Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts