Campaign Management Specialist
Accenture
2 - 5 years
Mumbai
Posted: 06/12/2025
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Job Description
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Lead is a strategic role responsible for shaping and executing the end-to-end CRM vision across the full customer lifecycle. This includes acquisition, onboarding, retention, and loyalty programs. The role owns the development, optimisation, and delivery of omni-channel personalised communications grounded in behavioural, transactional and demographic data. The position works collaboratively with CRM agencies, data teams, and cross-functional stakeholders across Brand, Loyalty, Technology, Retail, and external partners to execute CRM and lifecycle marketing activity using marketing automation platforms such as Salesforce Marketing Cloud or Adobe. Key Challenges and Complexities • Managing competing priorities across multiple campaigns and channels • Coordinating expectations and delivery across internal and external stakeholders • Making effective decisions when balancing business priorities, customer needs, and operational constraints • Working with teams and partners across different time zones
What are we looking for? • Manage and prioritise CRM workloads and deliverables for the team • Represent CRM in cross-functional meetings and planning forums • Design, build and implement B2C CRM strategy and lifecycle programs • Develop end-to-end customer journeys spanning acquisition, onboarding, retention, growth and loyalty • Use customer insights, segmentation, models and analytics to inform personalised communications • Build and optimise marketing programs across multiple channels including email, SMS, and mobile app • Establish a data-driven approach to continuous testing, learning and optimisation to maximise customer lifetime value • Lead audience development, targeting frameworks and offer strategy aligned to business outcomes • Support annual and ongoing CRM campaign calendars across lifecycle stages and channels • Ensure compliant customer data use across all CRM programs • Develop scalable processes, workflows and operating models suitable for a fast-paced CRM function • Manage external vendors and agencies supporting CRM efforts • Track, report, and manage CRM budgets as required • Identify opportunities to grow the known customer database and deepen engagement with valuable segments • Support initiatives that drive incremental revenue Essential Experience & Requirements • 7+ years of data-driven CRM and lifecycle marketing experience, preferably with Salesforce Marketing Cloud or similar platforms • Proven experience in developing and executing B2C customer journeys end-to-end • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies • Deep understanding of personalisation, segmentation, omnichannel marketing and engagement tactics • Experience managing teams, stakeholders, and multi-stream projects • Excellent communication skills with the ability to influence and align cross-functional teams • Highly organised, detail-oriented, and able to manage competing priorities • Comfortable contributing beyond core remit and supporting broader CRM activities when required ________________________________________ Desirable Criteria • Experience in retail, loyalty, or subscription-based business models • Experience working in highly cross-functional matrix environments • Demonstrated adaptability, resilience, and a proactive "can-do" approach
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shiftsAny Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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