Campaign Analyst

Must Have Skills: 

• Excellent Communication skills 

Good to have Skills:  

• Skills of presentation 

• Front end development 

• Understanding of UI/UX and template designs. 

• Knowledge of Major ESPs, email marketing, Litmus, anti-spam technologies. 

• Good understanding of Digital/Email marketing 

• Certification is a bonus 

Key Responsibilities: 

• working as part of large Information Technology (IT) teams partnering with clients/business groups to support complex Marketing campaign data environment. 

• Building solutions for organization’s marketing campaign with proper analysis; designing, development and administration. 

• Working on Braze marketing platform or related platforms such as Adobe Campaign, Marketo, MailChimp, SFMC 

• Develops HTML email/SMS/mobile push code that adheres to industry best practices and brand guidelines and closely matches the original creative design. Additional code-related responsibilities include: 

• Performing quality checks  

• Scripting for dynamic content, personalization, and segmentation 

• Managing HTML content and related assets within clients’ email/SMS/mobile push platforms 

• Displays critical thinking and solution-oriented skill sets to develop address technical requirements and solve technical problems that arise. 

• Maintains basic knowledge of data as it relates to HTML code and personalization variables to develop and QA dynamic creative. 

• Adheres to standard operating procedures and client checklists. 

• Collaborates with other internal team to understand handle escalations, questions and problems that arise. 

• Able to troubleshoot the various technical/functional issues related to Braze or related platform.  

• Create, apply & assist team with marketing automation best practices & guidelines.  

• Brings an innovation mindset to enhance overall design & performance. 

• Effectively collaborates with the internal team to understand/improve the process.  

• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment. 

• Good analytical skills, quick learner, team player.  

• Act as a mentor for Junior Developers and offshore teams. 

• Excellent communication skills and knowledge of Agile methodology