Business System Analyst II Revenue Operation II Immediate

Contract Business System Analyst, Prospect Lifecycle Focus

Location :- Pune

The Business Systems Analyst (BSA) in the Marketing Technology Product Delivery team is

responsible for delivering capabilities within the Product systems.

As a technical member of the Scrum team, this role is responsible for the hands-on

implementation and delivery of product solutions. This role collaborates closely with other system

analysts, developers, testers, and the Product Owner to translate user stories and requirements

into functional and high-quality solutions within an Agile framework.

The ideal candidate will have experience in the following Prospect Life Cycle technologies:

ZoomInfo - advanced

Salesforce - intermediate

Drift -advanced

LeanData - advanced

LinkedIN Sales Navigator - intermediate

General Responsibilities

Configure and deploy software components in various environments while staying

up-to-date with emerging technologies and best practices.

Collaborate with Martech Product Managers, Product Owners, Enterprise Architects, and

Release Train Engineers to gather and define user stories and acceptance criteria.

Participating in the product delivery of innovation and AI initiatives within the marketing

technology portfolio and stack

Ensure system performance, availability, security, compliance, and support for the

marketing technology portfolio.

Collaborate with the development team to design, refine, implement and document

technical solutions.

Conducting unit testing and participating in integration testing to ensure code quality.

Contribute to the monitoring of key performance indicators (KPIs and OKRs) for Martech

initiatives

Participate actively in all Scrum ceremonies, including sprint planning, daily stand-ups,

sprint reviews, sprint demos, and retrospectives

Specific Responsibility example

The BSA will review backlog tickets prior to refinement and add specific questions from their

technical perspective. The BSA will join the refinement ceremony and continue to refine the

story with other BSAs. The BSA will estimate time required to complete the work, and then work

independently on work assigned.

ZoomInfo - Advanced

Maintain and optimize Buying Groups configurations,

update field mappings based on business requirements,

and troubleshoot data enrichment or sync issues.

Salesforce - Intermediate

Update field configurations and permission sets to support integration changes,

troubleshoot data flow issues between Salesforce and connected marketing

platforms.

Drift - Advanced

Update routing rules and playbook targeting based on territory realignments or

performance data,

and optimize conversation flows based on analytics found in the platform.

LeanData - Advanced

Maintain and enhance lead/contact routing graphs,

troubleshoot routing failures,

and optimize matching rules based on evolving business requirements.

LinkedIn Sales Navigator - Intermediate

Maintain sync settings and troubleshoot data discrepancies between Sales

Navigator and Salesforce.

Marketo - Intermediate

Adjust lead scoring thresholds and decay rules based on sales feedback,

and maintain Sales Insight configurations including Interesting Moments and

alerts