Business Manager - Programmatic

About the Company

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the worlds second largest marketing and communications company with 95+ years of consistent track record.

Responsibilities:

• Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.
• Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement.
• Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency.
• Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights.
• Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.
• Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholderse.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.
• Manage and mentor the team, overseeing their performance and development.

Required Experience:

• 4+ years of digital media experience, preferably in a media agency or trading desk.
• Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360).
• Hands-on expertise with leading AdTech and MarTech platforms.
• Experience in programmatic strategy, client decks, and new business pitches.
• Strong understanding of programmatic platforms and campaign execution.
• Strategic mindset with a focus on scaling existing business.
• Skilled in Microsoft Office, especially Excel and PowerPoint.

Reasons to Join:

• Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
• Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Programmatic.
• Best in Industry Training - Strong leadership with legacy.