Business Intelligence Analyst-Personal Loans-BIU (Business Intelligence Unit)
Kotak Mahindra Bank
0 - 3 years
Mumbai
Posted: 3/18/2025
Job Description
Campaign Analytics Team Lead – Retail Assets (PL, CD, HL, LAP, LAS)
- 8+ years of Experience in managing and analysing Digital Campaigns for Retail Loans
- Identify Right Channel, Right Mode and Right Time to reach out to customer
- Design innovative Ideas to improve campaign Repose Rate
- Customer Segmentation/Micro-segmentation using sophisticated analytics techniques
- Optimization of Campaign Spends
- Analysing the Customer Drops-offs during the Digital Journey
- Use of external/internal alternate data
- Design Campaign Effectives Matrices and Effective Performance Monitoring
- Innovator with out-of-box thinking to provide analytical solutions to business problems
- Experience in managing 6-8 member team.
- Effective Stakeholder Management. Engagement with Business Heads, Product Teams and Marketing Teams
- Preferably with Banks/NBFCs/Fin-tech background
- Education Background: MBA, Masters from Tier I or Tier II institutes
About Company
Kotak Mahindra Bank is one of India's leading private sector banks, offering a wide range of financial services including personal banking, corporate banking, investment banking, insurance, and asset management. Established in 1985 and headquartered in Mumbai, it is known for its innovative banking solutions, customer-centric approach, and strong focus on digital transformation. The bank caters to diverse customer segments, from individuals to large corporations, emphasizing trust, transparency, and growth.
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