Business Head – Sales & Marketing

Role: Business Head Sales & Marketing

Location: Mumbai

Role Overview:

• To develop business by identifying new business opportunities in his/her segment of responsibilities, evaluate current performance and drive segment growth.
• Identify opportunities for new product development, evaluate them and drive R&D projects through innovation process
• Co-creates Vertical Strategy and drives execution of Major / Key initiatives in the assigned segment of responsibility
• Develop product launch strategy, launch packages, promotional tools, marketing and training material for new and existing products to enable better conversion of opportunities

Key Responsibilities:

• Identify and evaluate new product development (NPD) opportunities through market visits, OEM interactions, influencer engagement, and competition tracking.
• Gather deep market insights by understanding customer pain points and engaging with machinery manufacturers and other key stakeholders.
• Support creation of NPD projects aligned with the technology roadmap and identified market opportunities.
• Lead and own NPD projects, driving crossfunctional teams to achieve project milestones on time.
• Ensure Right First Time development by defining accurate specifications, validating application test methods, and strengthening testing infrastructure.
• Develop product launch strategies, including launch packages, promotional tools, and marketing/training materials for new products.
• Implement initiatives to increase market share in lowpenetration segments.
• Continuously track competitor products, pricing, and activities, and develop counterstrategies in coordination with the Chief.
• Identify product development opportunities derived from competitor assessments.
• Create promotional tools, marketing collaterals, and training content to support opportunity conversion.
• Conduct product/application trainings for sales teams, dealers, customers, and OEMs; organize webinars and engagement programs.
• Participate in relevant exhibitions, seminars, and contribute technical content for websites and trade magazines.
• Provide guidance on deviations in monthly sales forecasts for responsible segments.
• Ensure execution of annual/monthly Technical Services & Business Development plans.
• Maintain product quality by aligning specifications, classifying complaints correctly, and driving crossfunctional resolution.
• Review and upgrade Technical Service infrastructure to meet customer needs.

Qualification and Experience:

• B.E./B. Tech in Chemical Engineering, Polymer, Mechanical, or related technical field
• MBA/PGDM in Marketing (preferred but not mandatory).
• 12+ years of experience in Product Management, Business Development, or Technical Services, preferably in chemicals, construction chemicals, adhesives, coatings, or industrial/OEM segments.
• Strong exposure to NPD (New Product Development), customer trials, and crossfunctional project management.
• Experience in quality management, handling customer complaints, and coordinating with R&D and manufacturing teams.

Demonstrated capability in sales enablement, market analysis, competitor tracking, and driving product launches