Business Finance Associate

About Zoop

Zoop is building Indias live bazaar. We are a Peak XV-backed team. Live commerce exceeded $800 billion GMV in China in 2025; Indias version needs to work for diverse languages, patchy 4G networks, and millions of small businesses who have never sold online before and Zoop is building the robust platform on which all this works.

About the role

You will own and manage Zoops books end-to-end - from daily transaction recording and bank reconciliations to GST compliance, TDS filings, and financial reporting that founders and investors actually use to make decisions. This isnt a back-office role where you process invoices and disappear. Youll sit at the intersection of finance, operations, and product - understanding unit economics, tracking burn, and helping the founders navigate financial planning as we scale.

At an early-stage startup, every rupee matters and every financial insight creates leverage. Youll build our financial processes from scratch, bring structure, and gradually automate. If youre the kind of person who finds satisfaction in a clean reconciliation and gets excited about building dashboards that surface real insights, this role is for you.

What youll work on

Day-to-day book keeping - recording transactions, maintaining ledgers, managing accounts payable and receivable with zero backlogs

Compliance and filings - GST returns, TDS, advance tax, and statutory filings on time, every time

Bank and payment reconciliation - reconciling settlements, bank accounts, and internal records across multiple payment flows

Financial reporting - preparing monthly P&L statements, cash flow reports, and burn analyses for founders and investors

Payroll processing - managing salary disbursals, reimbursements, and related compliances for the team

Vendor and contractor management - processing invoices, tracking payments, and maintaining clean vendor records

Process building - creating SOPs, templates, and workflows that make financial operations repeatable and auditable

Tooling and automation - identifying repetitive tasks and using AI and tools to eliminate manual work

You may be a good fit if you

Have 1 - 3 years of experience in accounting, preferably at a startup or fast-growing company

Hold a B.Com, M.Com, or CA Inter (or equivalent) with strong fundamentals in Indian accounting and tax

Are proficient with Tally, Zoho Books, or similar accounting software

Have hands-on experience with GST filings, TDS returns, and basic statutory compliance

Are comfortable with Excel/Google Sheets at an advanced level (VLOOKUPs, pivot tables, data cleanup)

Are detail-oriented to the point where a one-rupee mismatch bothers you

Communicate clearly - you can explain financial data to non-finance people

Are self-driven and dont need to be told whats due next

Strong candidates may also have

Experience with payment gateway reconciliations (Razorpay, Cashfree, PayU etc.)

Familiarity with start-up finance - burn rate tracking, unit economics, investor reporting

Basic scripting or automation skills (Python, Google Apps Script, Zapier)

Experience preparing for or supporting financial audits

Exposure to e-commerce or marketplace accounting with high transaction volumes

Working knowledge of ROC filings and company secretarial basics

If this sounds like you, wed love to hear from you.