Business Development, Sales & Marketing Executive

Company Description

At CaneBOT, we have built Worlds 1^st Fresh Sugarcane Juice Smart Robotic Vending Machine offering high-quality Sugarcane Juice in utmost hygienic conditions. CaneBOT stands at the forefront of innovation in the field of Agri-Food Robotics with a huge untapped market. CaneBOT has appeared on Shark Tank India and has been supported byIIT Bombay, IIT Ropar and various other credible institutions. They have won various awards includingNational Start-up Award 2023 .

Position: Business Development, Sales & Marketing Executive

Location: Pune, Maharashtra

Job Summary:

We are looking for a dynamic and self-driven Business Development, Sales & Marketing Executive who can support our rapid growth by driving franchise conversions, boosting sales across deployed locations, and contributing to brand visibility through social media content support.

This role requires excellent communication skills, on-ground execution capability, and a strong bias for action.

Key Responsibilities

1. Franchise Sales & Conversion

• Handle incoming franchise inquiries (calls, emails, website leads, walk-ins).
• Educate prospects about the CaneBOT business model, franchise costs, ROI, and support offered.
• Conduct follow-up calls, share proposals, and drive conversion from inquiry franchise closure.
• Maintain inquiry logs, lead status, and weekly pipeline reports.
• Assist in organizing franchise webinars or investor meetings.

2. On-ground Sales Activities & Revenue Growth

• Visit deployed machine locations regularly to analyse footfall, customer behaviour, and sales patterns.
• Plan and execute on-ground activities such as sampling, kiosk branding, local promotions, and corporate engagement.
• Coordinate with on-site staff to ensure campaigns are executed effectively.
• Track sales impact of each activity and report insights for continuous improvement.
• Build relationships with caf managers, mall management teams, corporate facility teams, etc.

3. Social Media & Content Support

• Collaborate with the social media agency and internal team to provide high-quality content inputs.
• Capture customer feedback, testimonials, photos, videos, and stories from locations.
• Identify trending moments or opportunities for real-time marketing.
• Maintain an organized content repository for use across marketing channels.
• Share weekly updates with the marketing team on content collected and campaign performance insights.

Requirements

• 14 years of experience in sales/marketing/business development (FMCG, retail, automation, or startup experience is an advantage)
• Strong communication, persuasion, and presentation skills
• Ability to work on-ground, travel to locations, and handle real-time customer interactions
• Basic understanding of social media content creation
• Self-starter with strong ownership and ability to work in fast-paced environments

What We Offer

• Opportunity to work with a fast-growing deep-tech startup
• High learning curve across sales, marketing, and operations
• Entrepreneurial exposure and direct interaction with founders
• A chance to create impact at scale while promoting health and sustainability

Desired Experience: 1-4 Years

Location: Pune