About HomeLane

HomeLane is a leading home interiors brand delivering personalized and hassle-free design solutions to homeowners.
The company partners with franchise owners (FOFO model) to expand market reach and improve customer engagement through localized experience centers.

Role Overview

The Business Development Manager FOFO will drive growth by generating high-quality leads, building strong on-ground partnerships, and supporting franchise (FOFO) operations.
Responsible for expanding HomeLanes market presence in assigned territories.
A field-intensive role suited for professionals who enjoy relationship building, exploring new opportunities, and achieving aggressive business targets.

Key Responsibilities

Lead Generation & Field Outreach

Visit residential communities, builders, architects, and channel partners to generate high-intent leads.
Conduct field activations, local marketing events, and promotional activities.
Build strong relationships with RWAs, property managers, and real estate networks for continuous lead flow.
Achieve monthly lead-generation targets through offline channels.

Business Development & FOFO Support

Collaborate closely with FOFO franchise owners to achieve business targets and plan local area strategies.
Identify and build partnerships that drive walk-ins to franchise experience centers.
Track competitor activities, market trends, and insights to support franchise growth.

Sales Collaboration

Coordinate with design and sales teams for smooth lead handover and conversion.
Follow up on leads to ensure appointments and studio visits.
Support customer engagement initiatives at the studio when required.

Reporting & Compliance

Maintain daily, weekly, and monthly trackers for outreach activities and performance.
Ensure brand guidelines are followed during marketing and promotional activities.
Provide performance updates and territory growth plans to the regional manager.

Key Skills Required

Strong experience in field sales and lead generation. (Minimum 5 years in the Modular Industry, 8 years expected)
Excellent communication, negotiation, and relationship-building skills.
Ability to work independently in a target-driven environment.
Strong local market knowledge and networking ability.
Willingness for extensive field travel.

Basic Pay -Fixed at 48,000 with yearly increment of 10%

Incentive: 1.5% up to 25 lakh 2.5% above (uncapped)

Performance Bonus: 10,000 (7 projects) / 15,000 (10)

Team Pool: 0.25% of branch revenue (if > 50 Lakh)

Realistic: 1,00,000+/month

Drop Your CV at singhmore.hp@homelane.com

Ar.Arunabh Sharma

Franchise Partner

HOMELANE

Singh More Branch, Ranchi.

Business Development Manager