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Business Development Executive - Upwork / LinkedIn Lead Generation

xLayer Technologies

5 - 10 years

Kolkata

Posted: 18/03/2026

Getting a referral is 5x more effective than applying directly

Job Description

The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationship and maintaining existing ones. They should have evidence of strong skills and possess good negotiation skills.

Responsibilities

The Business Development Executive will be responsible for identifying and converting new clients through multiple channels.

Upwork Lead Generation

Search and identify relevant projects on Upwork

Write high-quality personalized proposals

Communicate with clients and manage initial discussions

Follow up with leads and convert them into calls

Maintain pipeline of potential clients


Other Optional Skills:

LinkedIn Lead Generation

Identify potential decision makers (founders, CMOs, CTOs)

Send personalized connection messages

Start conversations and generate leads

Book discovery calls with prospects


Email Marketing

Run cold outreach campaigns

Send personalized emails to targeted prospects

Track replies and nurture leads

Cold Calling (Optional but Preferred)

Reach out to potential clients when required

Schedule meetings with qualified prospects

CRM & Pipeline Management

Maintain lead records

Track proposal status and follow-ups

Provide weekly lead generation reports


Required Skills

25 years experience in business development or sales

Experience in IT services sales is highly preferred

Must have experience with:

Upwork bidding

Proposal writing

Client communication

Good to have:

LinkedIn outreach

Email marketing

Cold calling experience

CRM tools (HubSpot, Zoho, etc.)

Understanding of web development services


Ideal Candidate

You are someone who:

Understands how Upwork works

Can identify high-value projects

Writes human and persuasive proposals

Is proactive and results-driven

Is comfortable communicating with international clients


Compensation

We offer a Base + Commission model.

Base Salary: 20,000 40,000 per month

Commission: 5% 10% per project closed

High performers can earn 1L+ per month.


Growth Opportunity

You will grow into:

Senior Business Development Manager

Head of Sales

As the company expands globally.


Bonus Skills

Experience selling WordPress or web development services

Understanding of AI automation services


Important

This is a performance-oriented role.

We are looking for someone who is hungry to close deals and grow with the company.


  • If you are passionate about sales and client acquisition, we would love to work with you.Top of Form

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