Business Development Executive - Upwork / LinkedIn Lead Generation
xLayer Technologies
5 - 10 years
Kolkata
Posted: 18/03/2026
Job Description
The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationship and maintaining existing ones. They should have evidence of strong skills and possess good negotiation skills.
Responsibilities
The Business Development Executive will be responsible for identifying and converting new clients through multiple channels.
Upwork Lead Generation
Search and identify relevant projects on Upwork
Write high-quality personalized proposals
Communicate with clients and manage initial discussions
Follow up with leads and convert them into calls
Maintain pipeline of potential clients
Other Optional Skills:
LinkedIn Lead Generation
Identify potential decision makers (founders, CMOs, CTOs)
Send personalized connection messages
Start conversations and generate leads
Book discovery calls with prospects
Email Marketing
Run cold outreach campaigns
Send personalized emails to targeted prospects
Track replies and nurture leads
Cold Calling (Optional but Preferred)
Reach out to potential clients when required
Schedule meetings with qualified prospects
CRM & Pipeline Management
Maintain lead records
Track proposal status and follow-ups
Provide weekly lead generation reports
Required Skills
25 years experience in business development or sales
Experience in IT services sales is highly preferred
Must have experience with:
Upwork bidding
Proposal writing
Client communication
Good to have:
LinkedIn outreach
Email marketing
Cold calling experience
CRM tools (HubSpot, Zoho, etc.)
Understanding of web development services
Ideal Candidate
You are someone who:
Understands how Upwork works
Can identify high-value projects
Writes human and persuasive proposals
Is proactive and results-driven
Is comfortable communicating with international clients
Compensation
We offer a Base + Commission model.
Base Salary: 20,000 40,000 per month
Commission: 5% 10% per project closed
High performers can earn 1L+ per month.
Growth Opportunity
You will grow into:
Senior Business Development Manager
Head of Sales
As the company expands globally.
Bonus Skills
Experience selling WordPress or web development services
Understanding of AI automation services
Important
This is a performance-oriented role.
We are looking for someone who is hungry to close deals and grow with the company.
- If you are passionate about sales and client acquisition, we would love to work with you.Top of Form
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