Business Development Executive

Role - BDE

Function - Sales | Location - Mumbai/Ahemdabad | Reporting to - RSM

Role Objectives

Plan, direct and implement Sales strategies and programs to achieve the sales objectives for the company

Key Responsibilities

• Drive Primary & Secondary Sales in the territory in line with the business objectives of the company.

• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory.

• Secondary sales (On Premise and Institutional Distribution) - Increase number of FS outlets, maintain high service level, drive usability and range selling of assigned categories of products and ensure commercial hygiene in the territory

• Prepare market execution plan (day-wise MJP) & submit weekly reports

• Provide ground-level inputs for promotions, local activations & demand forecasting exercise.

• Demand forecasting - Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory.

• Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery

• Co-ordination with Finance team for pricing issues, accounts settlement, claims management.

Desired Candidate Profile

• Proven and deep knowledge of sales and distribution system for food services channel

• Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation and evaluation of distribution health indicators

• Knowledge of competitor mapping and benchmarking

• Strong customer management/ business development skills

Desired Experience Level & Qualification

• A graduate / post-graduate with 2 - 4 years of prior work experience in Food services channel

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