Business Channel Manager – Saving Account
YES BANK
2 - 5 years
Mumbai
Posted: 10/12/2025
Job Description
About the Role
The position requires analytical as well as collaboration skills to strengthen the SA performance across channels. S/he should be able to manage data/information and optimize distribution channel performance which will ensure delivery on defined objective of building a sustainable savings account book. The incumbent will have to continuously monitor and optimize business quality, productivity, and performance.
Responsibilities
- Strategy and Planning
- Should have the ability to collaborate with sales, product and marketing stakeholders to ensure execution framework.
- Should have the ability to effectively engage with regional leadership and cross functional teams and articulate/present the progress on defined business objectives.
- Effectively use positive influencers and counter negative influencers to drive and meet business objectives.
- Drive complex business analysis to identify opportunity to improve book growth.
- Revenue KPIs
- SA AMB Growth
- CIB Book growth
- Growth in Identified segment
- Other Strategic components
- Implementation knowledge/data framework
- Key projects including portfolio health check
- Dashboard to drive business objective
- Cross sell Monitoring to improve portfolio engagement and thereby improve overall growth
- Campaign ideation and enabling the channel to drive the campaign
- Policies, Processes & Procedures
- Ensuring implementation of the risk policies and processes and ensure that existing business meets the stipulated regulatory guidelines.
- Should continuously monitor the sourcing quality and bring forth any anomalies across all markets.
- Drive the SA acquisition, CIB book growth strategically by providing necessary support/analytics.
- Collect, analyze, and interpret data based on defined business objective.
- Accountable for building the overall SA book, NRV growth for the region.
- Drive key behaviors like digital activation, Cross sell. Primary usage to improve portfolio health.
- Track teams productivity across parameters and monitor daily book movement along with the sourcing quality.
- Build strong collaboration with key stakeholders for driving new concept/product/program in line with SA franchise growth.
- Develop an understanding of problems faced by customers and employ existing or new methods to find solutions timely thereby enabling the Regional Savings Account Managers.
- Analyze business trends and market offerings to help in fine-tuning customer offerings. Help build product features to suit market requirements.
- Must be proficient in Microsoft tools (Excel/Ppt). Data visualization skills, knowledge of SQL query/tableau/Power BI is a plus.
- Campaign success
- Ideate new customer offerings basis trends and execute campaign by collaborating with the stakeholders.
- People Management
- Managing internal and external stakeholders and demonstrate good Interpersonal skills to facilitate stakeholder support on all processes/system alignment.
- Individual with a go-getter attitude, should be able to work independently by collaborating with multiple business groups in driving bank's SA and investment business strategy.
Education -
Essential: Post-Graduate, CA or MBA from a recognized university Preferred: MBA From premium business schools will be preferred
Experience -
Essential: 2-5 years of experience with Channel Management/ Analytics domain Preferred: Experience in branch banking / SA and investment product teams preferred
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