Business Analyst Specialised in B2B or B2C Projects

Minimum 4 years as a Business Analyst in digital, tech or product driven environments

Were looking for a Business Analyst who understands how digital products scale in real B2B and B2C environments. The ideal candidate should have hands-on e-commerce experience and a proven track record of converting business needs into clear, actionable technical requirements. Youll work closely with product owners, developers, QA teams and stakeholders to define user journeys, solve operational bottlenecks and ensure smooth delivery of features.

Gather, analyse and document business requirements across B2B or B2C flows

Translate business needs into functional specs, user stories and acceptance criteria

Work closely with product, backend, frontend and QA teams to align on scope and delivery

Analyse e-commerce funnels, user journeys and checkout flows to optimise performance

Conduct gap analysis, impact analysis and process mapping for new features

Support sprint planning, backlog grooming and prioritisation

Work with cross functional teams to ensure business goals are translated into product features

Collaborate with stakeholders to validate requirements and manage expectations

Use data and insights to recommend improvements for product usability and business KPIs

Ensure timely documentation of workflows, BRDs, FRDs and change requests

Strong experience in B2B or B2C business processes

Mandatory e-commerce experience (catalogue, cart, checkout, payments, returns, logistics)

Hands-on experience writing clear user stories and acceptance criteria

Solid understanding of product lifecycles, sprints and Agile frameworks

Analytical mindset with the ability to interpret data and turn it into insights

Experience working with engineering teams to convert requirements into technical tasks

Familiarity with tools like Jira, Confluence, Figma, Miro or similar

Experience in cross border e-commerce or marketplace ecosystems

Exposure to SaaS, ERP, CRM or order management systems

Knowledge of analytics tools like GA4, Mixpanel or similar

Experience conducting UAT or leading business testing cycles

Someone who has worked closely with engineers and understands technical constraints

Someone who can think in business terms but write as per product or technical clarity

Someone with solid problem solving skills and an eye for improving customer journeys