Business Analyst

About the Company:

Lemnisk's composable Customer Data Platform (CDP) provides the data and AI platform for real-time marketing activation, while keeping your data where you want it to be - on-premise, on your cloud, or within your geo.

The key capabilities include:

Unified Customer Data Foundation: Enterprise CDP with flexible deployment (SaaS, on-premise, or your cloud) delivering secure, real-time customer data access with full control over data residency

Intelligent Identity Resolution: Intelligently unify customer data across business lines to build a complete view of each customer, while still running targeted marketing campaigns at the individual product level

Hyper-Personalized Experiences: Deliver 1:1 hyper-personalized journeys & experiences in real-time for every customer across multiple marketing channels.

AI Suite: With Lemnisks intelligent AI engine, predict what each customer is likely to do next, understand them across all products, learn from their phone conversations, and help AI agents securely access the right data, all to engage every customer on the right channel at the right time.

Comprehensive Data Activation: Seamlessly activate customer data across marketing and business systems with low-code/no-code APIs. Send insights to any downstream system in real time, empowering teams to accelerate campaigns and drive more relevant, data-driven experiences.

Founded by Subra Krishnan, Rinku Ghosh, and Praveen D.S., Lemnisk is headquartered in Bangalore with offices in Singapore, Dubai, and Boston. The company is ISO 27001, ISO 27018, and SOC2 certified, with enterprise governance features. Lemnisk is backed by investors including Bajaj Financial Securities, Bharti Airtel, Artha Venture Fund, growX Ventures, and LogX Ventures.

Responsibilities:

Client Onboarding

Driving and executing pilot/proof of concept projects

Driving API integrations with various other systems that make up the stack

Understand client business, Challenges & identify an opportunity to effectively use the platform & meet ROI expectation

Manage campaign launches and coordinate related activities

Analyze campaign data, identify issues, hypothesize solutions and execute experiments

Client Relationship Management

Manage client stakeholders in order to ensure timely execution of the campaigns

Managing Internal Stakeholders

Help the account management team in client-related issues

Strong contribution to product development by communicating campaign level feedback and expectations

Qualifications:

Must have an engineering degree

2-3 years of relevant experience in the digital industry. Must have prior experience in handling clients

Prior experience in handling digital marketing campaigns is a plus

Prior experience working in a SAAS based company is a plus

Should be smart in getting things done remote and manage multiple stakeholders

Has the ability to analyze large volumes of data and come up with deep insights

Has an appreciation of technology and its ability to create value in the marketing domain

Must have good communication skills (written and verbal)