Business Analyst

Genpact

0 - 3 years

Bengaluru

Posted: 9/3/2024

Job Description

Responsibilities

include technical build of automated communications, producing and quality-testing communications, validating & preparing data files, identifying, and remediating issues along the campaign development lifecycle.  They’re also experienced in advanced segmentation, reporting and analytics, and data configuration. They should have fair understanding of end-to-end Campaign Operation Process.

 

Responsibilities

·       Build and implementation of customer communications management (CCM) campaign solutions across multiple channels based on business requirements and marketing objectives

·       Create email layouts and templates with use of Smart Components within SmartCOMM Platform. 

·       Design, Deliver and execute communication campaigns with a focus on scalability and efficiency.

·       Manage releases into the Edge Platform in conjunction with the Edge IT team.

·       Ensure changes are deployed successfully, particularly those required outside regular hours.

·       Conduct thorough QA to ensure seamless deployment.

·       Develop and document form designs and specifications, including usage rules, data mapping, variable logic, templates, styles, and layouts.

·       Create and manage both static layouts for print and responsive layouts for web.

·       Execute briefs for new documents or changes to existing documents with varying levels of complexity and seniority.

·       Identify and troubleshoot failures in document generation.

·       Analyze root causes and manage fixes through the Document Creation & Management team.

·       Track and manage exceptions to ensure timely resolution

·       Build email and letter templates for ad-hoc communication using templates provided by the brand team.

·       Edit existing email and letter templates to ensure they meet current requirements 

·       Collaborate with the marketing team to understand business requirements and

translate them into technical requirements for campaigns

·       Support the End-to-End integration testing and user acceptance testing. 

·       Collaborate with cross-functional teams to align communication strategies with business goals. 

·       Provide technical expertise in troubleshooting and resolving CCM campaign system issues. 

·       Document and maintain technical documentation for campaigns and workflows.

·       Participate in code reviews, testing, and deployment of CCM campaigns and workflows.

·       Ensure campaigns are executed on time, strictly in line with processes and compliance requirements and risks are appropriately mitigated

 

About Company

Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.

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