Business Analyst – Digital Analytics ( Adobe )

What do we do?

The Retrospective Analytics (RA) team work on solving various business challenges using data as tool.

The Digital Enable and Servicing Analytics team within RA supports the business in identifying points of friction, creating recommendations to improve digital journeys and drive higher digital engagement and revenues while reducing customer servicing cost by focusing on following:

• Deep dive analysis to identify points of friction in different digital journeys across web and app
• Create actionable recommendations
• Analytics support for Digital Usage team
• Performance analytics and insight generation
• Performance analysis for digital engagement & usage (mobile, digital, wallet, e-commerce)
• Paperless enrollments and De-enrollments Insights
• Understanding performance of servicing communications

Team analyzes millions of customer level transactions using various data analytics techniques to unlock opportunities for our clients in meeting their financial needs and creating economic value for the bank

This role will be heavily focused on analyzing and deep dives to improve digital and mobile usage and increase paperless enrollments.

What’s expected from you?

As a Digital Business Analyst, we are seeking an analytics professional who should be able to perform below behaviors in their day to day role:  

• Client Obsession – Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
• Analytic Project Execution – Work on complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
• Statistical mind set – Proficiency in basic statistics, hypothesis testing
• Presentation Skills : Delivering high class presentation to deliver the thoughts, the solutions or  the problem for business stakeholders and senior management
• Project Management – Should have skillset to manage project in terms of creating project plan, assigning responsibilities, and ensuring appropriate communication
• Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.

Skillset Required :

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

• 6-9 years of experience in Analytics - Demonstrated evidence of solving business problems through well structured analysis
• Strong programming skills in SAS, Python  
• Preference for skilled analysts worked on digital data and tools like Adobe Site Catalyst, Pointillist
• Preference for analysts who have worked in or with Digital Business / Fintech / ecommerce  problems