Business Analyst

Dentsu

0 - 3 years

Pune

Posted: 06/07/2025

Job Description

The purpose of this role is to develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Job Description:

We are looking for a Senior Business Analyst with strong expertise in Product Information Management (PIM) to join our Digital Commerce team. The ideal candidate will play a critical role in defining and delivering scalable PIM solutions, helping clients streamline product data processes across channels. Experience with inRiver PIM is highly desirable and will be a strong differentiator.

Key Responsibilities:

  • Work closely with business stakeholders, product owners, and technical teams to gather, analyze, and document PIM-related requirements.
  • Lead discovery sessions to understand current product data management workflows, data models, and integration needs.
  • Develop and maintain functional specifications, user stories, process flows, and system documentation for PIM implementations.
  • Translate business needs into clearly defined requirements and collaborate with development teams to ensure successful solution delivery.
  • Serve as a liaison between business and technology teams to ensure alignment and clear communication throughout the project lifecycle.
  • Evaluate, recommend, and help implement PIM tools and best practices for effective product content governance.
  • Support user acceptance testing (UAT), training, and rollout activities.
  • Monitor and analyze performance of existing PIM systems and identify opportunities for optimization.

Required Skills & Qualifications:

  • 6+ years of experience as a Business Analyst, with at least 1 year focused on PIM implementations.
  • Strong knowledge of Product Information Management processes, data governance, and product content syndication.
  • Hands-on experience or functional knowledge of inRiver PIM (preferred), or other PIM platforms like Salsify, Akeneo, Riversand, Stibo, etc.
  • Proven experience in requirement gathering, process mapping, and stakeholder management.
  • Familiarity with eCommerce, DAM, ERP, MDM, and digital product catalog systems.
  • Excellent written and verbal communication skills, with ability to communicate effectively with both technical and non-technical stakeholders.
  • Strong analytical thinking and problem-solving skills.

Nice to Have:

  • Experience in Agile/Scrum environments and working with tools like Jira, Confluence.
  • Understanding of integration architectures and APIs used in PIM ecosystems.
  • Background in retail, manufacturing, automotive, or consumer goods industries.

Location:

Pune

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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