Business Analyst - Commercial & Product Strategy

Job Title: Strategic Business Analyst Commercial & Product Strategy

Company: 22North (by Phonon)

Location: Vadodara

Experience: 812 years

About 22North

22North is an airline-focused automation and revenue optimization platform working with carriers across India, GCC and emerging markets. We help airlines automate IRROPS communication, improve AI containment, and drive ancillary revenue across WhatsApp, Web, Email and Voice channels.

We operate in a competitive global environment alongside established travel-tech players and are building with commercial sharpness and product discipline.

Role Overview

We are looking for a high-agency Strategic Business Analyst who will work directly with the Founder and leadership team on:

• Commercial pricing models
• Airline proposal structuring
• Revenue expansion analysis
• ROI and containment modelling
• BRDs driven by commercial impact

This is not a Scrum coordination role.

This is not a documentation-only role.

This role sits at the intersection of product, revenue and strategy.

Key Responsibilities

Commercial & Financial Structuring

• Build SaaS / usage-based pricing models
• Model airline ROI (containment, call center savings, upsell impact)
• Structure negotiation and margin analysis
• Develop pilot vs full rollout economics

Proposal & Presentation Development

• Create executive decks for airline clients
• Build expansion pitch frameworks
• Support QBR data preparation
• Develop board-ready commercial narratives

Revenue & Account Analytics

• Track revenue per airline account
• Build NRR / upsell dashboards
• Identify revenue leakage
• Support growth initiatives within accounts

Product Governance

• Convert airline discussions into structured BRDs
• Prioritize features based on revenue impact
• Create commercial impact matrix for roadmap decisions

Ideal Candidate Profile

• Engineering degree + MBA preferred
• 47 years experience in SaaS / consulting / product strategy / commercial analytics
• Strong Google Sheet automation and financial modelling capability
• Strong presentation & storytelling
• Structured thinking with high ownership
• Comfortable working directly with senior leadership

Exposure to airline / travel-tech is a plus but not mandatory.

What Success Looks Like (6 Months)

• 100% of airline proposals follow a standardized pricing & ROI model framework.
• A reusable executive deck architecture is in place for new deals and account expansions.
• Product roadmap decisions are backed by a documented commercial impact matrix.
• Revenue visibility exists at account level (NRR, containment %, upsell penetration).
• The Founder no longer builds first-draft pricing sheets or proposal decks.