Business analyst
Genpact
0 - 3 years
Bengaluru
Posted: 9/3/2024
Job Description
Responsibilities
• Utilize content management system (Sitecore) to execute the client website for their wealth segment.
• Develop, launch, and optimize a broad range of email programs using email marketing software (Salesforce Marketing Cloud).
• Work effectively with Marketing Campaign Managers to drive digital activation of strategic and recurring outbound campaigns.
• Act as digital subject matter expert in collaboration with our Marketing, Legal, and Compliance partners.
• Ensure that digital marketing materials comply with all brand and style guidelines (web) while adhering to bank and regulatory standards.
• Perform ongoing testing of email subject lines, offers, creatives, copy, and other testable variables. Present finding and implement best practices. Continually improve open, click, conversion, and subscription rates.
• Schedule and automate promotional email campaigns to be sent to specified list/segments.
• Monitor and optimize deliverability and ensure CAN-SPAM compliance.
• Monitor and provide web analytics that help influence tactics to improve the overall value of wealth related sections of the site. This includes site optimizations to drive conversion, details about who is visiting, and changes to user behavior.
• Perform other duties as assigned.
About Company
Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).