Business Analyst

Discover your future at Citi

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Job Overview

What do we do?

• The TTS Analytics team provides analytical insights to the Product, Pricing, Client Experience and Sales functions within the global Treasury & Trade Services business. The team works on business problems focused on driving acquisitions, cross-sell, revenue growth & improvements in client experience.

• The team extracts relevant insights, identifies business opportunities, converts business problems into analytical frameworks, uses big data tools and machine learning algorithms to build predictive models & other solutions, and designs go-to-market strategies for a huge variety of business problems.

ROLE DESCRIPTION

• The role will be Business Analytics Analyst 2 (C10) in the TTS Analytics team

• The role will report to the AVP/VP leading the team

• The role will involve working on multiple analyses through the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the TTS business

• This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call transcripts etc.) to provide data driven insights to business and functional stakeholders

Experience:

• Bachelor’s Degree with 4+ years of experience in data analytics, or Master’s Degree with 2+ years of experience in data analytics

• Must have:

  • Marketing analytics experience

  • Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc.

• Good to have:

  • Experience in financial services

  • Digital Marketing and/or Digital Experience domain knowledge

  • Predictive modeling using Machine Learning

  • Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining

Skills:

Analytical Skills:

• Proficient in formulating analytical methodology, identifying trends and patterns with data

• Has the ability to work hands-on to retrieve and manipulate data from big data environments

Tools and Platforms:

• Proficient in Python/R, SQL

• Experience in PySpark, Hive and Scala

• Proficient in MS Excel, PowerPoint

• Good to have:

  • Experience with Tableau

Soft Skills:

• Strong analytical and problem-solving skills

• Excellent communication and interpersonal skills

• Be organized, detail oriented, and adaptive to matrix work environment