BTL Marketing Manager

JD for Asst. Manager - Marketing / ATL / BTL - Real Estate Industry ONLY

Experience: 2 - 5 years

Location: Mylapore, Chennai

Salary: 4-6 Lacs P.A.

About the Role

We're looking for a Marketing Maverick who doesnt just think outside the boxthey redesign it. As the Marketing & Communication Manager, you'll lead the end-to-end marketing strategy for the brandbuilding campaigns, elevating brand visibility, and driving powerful narratives that connect.

You'll own everything from ATL/BTL to digital to on-ground activations. If you've got an eye for creativity and a knack for numbers, this roles got your name on it.

Responsibilities

Strategic & Leadership:

• Drive brand strategy, corporate communication, and media planning.
• Create and execute annual marketing plans aligned with business objectives.
• Build and lead an internal marketing team as needed.

Campaigns & Execution:

• Manage media buying, ad scheduling, and agency coordination.
• Lead creative developmentbrochures, hoardings, digital content, etc.
• Plan & execute real estate exhibitions, launches, and PR activities.

Digital & Content:

• Own the corporate website & enhance digital presence (SEO, paid ads, social media).
• Develop content for presentations, investor decks, sales collaterals, etc.
• Initiate social media strategies (Facebook, Twitter, LinkedIn, Instago wild).

Cross-Functional & Analytics:

• Coordinate with engineering & design teams for site branding and collaterals.
• Analyze sales trends to optimize marketing ROI.
• Monitor all marketing touchpoints: SMS, email, events, digital ads, etc.

Customer Experience:

• Oversee post-sales service touchpoints and create handover/customer kits.
• Organize handover events and ensure positive customer engagement.

What You Bring

• 210 years in marketing, ideally in real estate or B2C sectors.
• Experience handling media budgets, agency management, and campaign planning.
• Strong digital marketing acumen (Google Ads, Meta platforms, SEO tools).
• Proficiency in PPTs, Excel, and basic design sense is a big plus.
• A "get-it-done" attitude with serious multitasking chops.

Why Join Us?

• You wont just be running campaignsyoull be shaping the face of the brand.
• Direct visibility with the leadership team and real ownership of strategy.
• Diverse projects: from traditional media to tech-savvy digital to live events.
• Real impact. Real estate. Real growth.

Want to lead marketing like a boss?

Apply now and lets build something epic

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