Braze Analyst
TCS
4 - 12 years
Pune
Posted: 11/05/2025
Job Description
TCS Hiring for Braze Analyst!!
Job Title: Braze Analyst
Location: Pan India
Experience Range: 5 to 10 Years
Braze Analyst Job Description: Experience in designing, executing, and optimizing digital marketing campaigns, primarily using the Braze platform (SFMC will be good to have), to enhance customer engagement and drive business results. Key responsibilities include analyzing campaign performance, identifying trends and insights, and recommending strategies to improve marketing effectiveness across various channels like email, SMS, and push notifications.
Detailed Responsibilities:
- Campaign Design & Execution:
- Performance Analysis:
- Optimization:
- Audience Segmentation:
- Data Interpretation:
- Cross-Functional Collaboration:
About Company
Tata Consultancy Services (TCS) is one of the largest multinational IT services and consulting companies in the world, headquartered in Mumbai, India. It operates in over 50 countries and is a part of the Tata Group, India's largest business conglomerate. TCS offers a wide range of services including software development, consulting, digital transformation, and business solutions, serving industries such as finance, healthcare, retail, and telecommunications. Known for its global reach, technological expertise, and innovation, TCS is consistently ranked among the top IT services companies globally.
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