Branding Manager

Job Title: Branding Manager (Brand Operations & Execution)

Location: Mumbai, India (On-site / Work from Office)

Travel: Yes (India + International as required)

Reporting To: Brand Director (primary) or Founder & CEO

Experience: 37+ years (In a similar role)

CTC: INR 7-12 LPA

Role Summary

We are hiring a Branding Manager to execute and manage brand implementation across Arcot Group and its portfolio companies. This role ensures our branding is consistent, premium, and on-time across every touchpointdigital and physicalwhile coordinating internal teams (graphics, video, social, content, web) and external vendors (printing, event booth fabricators, PR partners as needed).

This is an execution-heavy role with real ownership. You will work from the brand strategy and guidelines provided by leadership and turn them into high-quality assets, kits, collateral, and brand experiences across offices, events, marketing materials, and internal documentation.

Key Responsibilities:

1) Brand Implementation & Consistency (Daily Execution)

• Implement brand guidelines across all company assets:
• websites/landing pages (branding elements)
• pitch decks, proposals, one-pagers, case studies
• social templates, thumbnails, podcast packaging
• internal templates and email signatures
• Ensure consistent design and messaging standards across teams
• Run regular audits and fix inconsistencies proactively

2) Brand Operations & Workflow Management

• Manage the brand request intake process from teams (Marketing, Sales, HR, Admin, Events)
• Maintain a brand execution calendar and delivery timelines
• Track tasks, approvals, and dependencies so deliverables ship on time
• Enforce an approval workflow (Brand Director/CEO) for high-visibility assets

3) Physical Branding & Collateral Ownership

Own execution for physical branding including:

• employee welcome kits + onboarding kits
• customer onboarding kits + presentation folders
• merchandise / swag (t-shirts, mugs, gifts, etc.)
• office branding assets (signage, posters, branded elements)
• print collateral (brochures, standees, banners, etc.)

4) Events, Booths, Roadshows & Sponsorship Branding

• Coordinate branding deliverables for conferences, booths, and events: booth branding files and print-ready assets, standees, QR boards, brochures, handouts, staff apparel and event kits.
• Work with fabricators/printers/vendors and ensure quality + timelines
• Support on-ground execution when needed (travel)

5) Creative Coordination (Graphics/Video/Content)

• Brief internal teams clearly (graphics, video, content, web)
• Ensure creative output matches brand standards and campaign requirements
• Maintain version control and ensure correct files are used everywhere
• Improve asset reuse and reduce rework through better planning and templates

6) Brand Asset Library & Documentation

• Maintain an organized brand asset library for all brands: logos, fonts, brand colors, templates, icons, imagery libraries
• Keep files up to date and accessible to teams
• Help build and maintain templates and basic brand documentation (with Brand Director)

7) Vendor & Production Coordination

• Coordinate with external vendors when required: printing, fabrication, merchandise, event vendors
• Get quotes, timelines, ensure delivery quality and cost discipline
• Own vendor follow-ups and issue resolution

KPIs (How Performance Will Be Measured)

• On-time delivery rate of brand assets and collateral (weekly/monthly)
• Brand compliance rate (audit score across touchpoints)
• Turnaround time from request final delivery
• Rework rate due to missed brand standards (should reduce over time)
• Event readiness score (all booth/collateral ready before event deadlines)
• Brand library completeness (templates and assets always current)

Required Experience:

• 37+ years in brand management, brand operations, creative production, or marketing design coordination
• Strong understanding of branding consistency and quality standards
• Experience coordinating designers, video editors, content creators, and vendors
• Hands-on comfort with tools like Figma/Canva/Adobe (not mandatory to be a designer, but must be fluent enough to review quality)

Key Skills:

• Brand execution + project management
• Strong attention to detail and quality control
• Vendor coordination (printing/booth/merch)
• Ability to work fast, manage multiple brands, and hit deadlines
• Clear communication and stakeholder management

Ideal Candidate Traits:

• Ownership mindset and high accountability
• Strong taste and quality bar
• Calm under pressure and deadline-driven
• On-site, hands-on, and willing to travel for events