Brand Visibility, Growth & Merchandising Executive

Company Description

VYLA is a curated fashion marketplace for homegrown womens brands. Were building a platform that feels premium, intentional, and fast-moving not crowded.

Were looking for someone to own brand visibility, front-end experience, and launch execution across the platform.

• Decide which brands and products get featured on VYLA
• Own homepage, category & occasion banners (planning, launch, performance)
• Review catalogs from a customer POV (quality, categories, occasions, UX)
• Manage brand drop & marketing calendars; ensure on-time launches
• Track sales performance of featured brands and rotate visibility accordingly
• Support fast, clean onboarding and launch of new brands
• Track trends and competitor platforms to keep VYLA ahead

• Experience in fashion e-commerce, merchandising, content, or catalog quality
• Strong eye for curation, aesthetics, and user experience
• Comfortable working with multiple brands and deadlines
• Data-aware mindset (sales, performance, visibility impact)
• Detail-driven, ownership-oriented, execution focused

• Build a platform from the ground up
• High ownership, real impact
• Work on curated brands, not mass clutter
• Fast decision-making, founder-led team