Role: Associate manager- Brand Strategy

Reporting: Head- Marketing Excellence.

Location: Mumbai.

Key Responsibilities:

Collaborate with multiple BUs to ensure integrated brand plans are designed for all high investment, strategic brands.
Partner with businesses to evaluate intervention points across patient journey and focus on creating differentiated strategies for key brands basis on market opportunities and challenges and internal strengths.
Become a part of all important strategy meets & reviews for defining the brand-marketing blueprint and roadmap; provide actionable innovative ideas for brand plans.
Become an Interface with business unit marketing heads to ensure continuity across marketing efforts to ensure consistency & to ensure one way of marketing across businesses.
Set up model for critical core marketing processes, practices and expertise required to drive business performance.
Spearhead the process of build marketing capability with internal and external learning and development interventions including rewards and recognition.
Monitor brand performance, provide insights in advance to take informed decisions

Desired Skills & Experience

4-6 years of experience in pharma/Pharma FMCG brand management role.
Must be an MBA Tier I / Tier II Management Institutes with a bachelors degree, technical degree preferred.
Good understanding and hands-on experience of using various databases.
Good presentation skills and ability to independently conduct secondary & primary research
Good project management skills.
Good communication, networking, and interpersonal skills to connect with internal and external stakeholders.
Ambitious and Self-driven.

Brand Strategy Manager