Brand Strategist | Personal Care Brand

Title :Brand Strategist

Location: Gurgaon

Role Type: Full Time

Experience Range: 36 Years

Compensation: Open to discuss

Brand Overview

A fast growing D2C haircare brand in India, focused on building clean, salon quality products formulated specifically for Indian hair types, climate, and usage habits. The brand operates at the intersection of culture, performance, and storytelling, with a strong emphasis on creating distinctive brand assets and long term brand equity.

Role Overview

We are hiring a Brand Strategist to own and evolve the core brand platform and shape how the brand shows up across culture, campaigns, and product narratives. This role sits at the center of strategy and execution and requires strong conceptual thinking, cultural sensitivity, and the ability to translate insights into clear brand direction.

Key Responsibilities

• Own and evolve the core brand platform including identity, tone of voice, distinctive assets, and category or sub brand structures
• Define the cultural spaces the brand participates in and build brand pillars that guide launches and communication
• Create sharp and inspiring briefs for campaigns, product drops, launches, and brand activations
• Plan and drive the brand and marketing roadmap across key moments and launches
• Collaborate closely with creative, media, product, and growth teams to bring brand ideas to life across touchpoints
• Track brand health using consumer insights and brand metrics to continuously refine strategy
• Translate consumer and cultural insights into compelling brand stories and growth opportunities

Mandatory Skills

• 36 years of experience across brand strategy, marketing, or growth roles, preferably in D2C, consumer tech, beauty, or personal care
• Strong conceptual thinking with the ability to build and evolve brand platforms
• Ability to translate consumer and cultural insights into clear brand direction and actionable briefs
• Experience working closely with creative teams, agencies, and cross functional stakeholders
• Structured thinker who is also culturally tuned in and aware of trends, context, and consumer behavior
• Strong interest in brand building, culture, and product led storytelling
• Comfortable owning projects end to end in fast paced, high ownership environments
• Strong communication and collaboration skills across creative and business teams

Preferred Traits

• Has demonstrated experience building or scaling consumer brands
• Balances strategic clarity with execution depth
• Comfortable operating in ambiguity and shaping narratives from zero to one
• Brings strong taste, storytelling ability, and cultural intuitions

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team