Brand Strategist( cultural insight and semiotics)

Company Description

Founded in 1981, Moraya Global specializes in manufacturing aroma chemicals, pharmaceutical intermediates, and agrochemicals. With its own state-of-the-art manufacturing facilities, the company has established itself as a trusted and versatile producer in the chemical industry. Moraya Global Ltd. is now venturing into the FMCG space and for the same .

Role & responsibilities

Looking for a 4 to 6 year experienced Brand Strategist with experience in decoding cultural insights and using that data to work directly with the Business Director on branding, packaging, semiotics, naming, and retail presence.

• Map the visual and cultural codes of competing fragrance and grooming brands in India
• Help build the brands colour, typography, and packaging logic
• Support bottle design, label structure, and SKU hierarchy
• Work on naming, storytelling, and product positioning
• Support retail display and shelf strategy for offline stores
• Collaborate with designers, vendors, and external agencies
• Help build a long-term brand identity system from scratch

Preferred candidate profile

• 4 to 6 years experience in brand strategy, design strategy, or packaging-led roles
• Experience at a branding/design agency, FMCG brand team, or packaging studio preferred
• Strong visual literacy and understanding of consumer perception
• Ability to move from insight execution quickly
• Comfortable working closely with a founder in a fast-moving Business verticle
• Curious about culture, retail behaviour, and how brands signal value

You do not need to be a pure academic semiotician.

• You need to be observant, visually sharp, and commercially aware.