Brand & Social Media Lead

Job Title: Brand & Social Media Lead

Location: Onsite, Kolkata

Experience: 3+ years

Salary: 40,000-50,000 per month

Employment Type: Full-Time

About the Role

We are seeking a highly accountable and commercially aware Brand & Social Media Lead to manage and scale the social presence of up to 6 active brands simultaneously.

This is a senior, execution-heavy role within a deadline-driven agency environment. You will be responsible for content strategy, premium brand execution, publishing operations, performance tracking, and cross-functional collaboration with performance teams.

This role demands strict deadline discipline, strong British market communication understanding, and the ability to operate without supervision.

Experience Required

• Minimum 3+ years of hands-on social media management experience
• Proven experience managing 46 brands simultaneously
• Agency experience is mandatory
• Demonstrated experience handling LinkedIn brand accounts
• Proven track record of delivering structured 30-day content calendars consistently
• Practical exposure to performance tracking (Meta Pixel & events preferred)
• Portfolio required (must include real brand examples and full content calendars)
• Experience working with British market communication standards

Responsibilities

Brand & Content Management

• Manage social media for up to 6 active brands
• Create structured 30-day content calendars per client
• Develop content strategies aligned with commercial objectives
• Generate campaign concepts and content ideas
• Design high-quality static posts, carousels, and LinkedIn content
• Write captions in British English aligned to brand tone
• Maintain strict adherence to brand guidelines
• Ensure strong visual hierarchy, colour grading, typography, and layout alignment
• Deliver consistent, premium-quality content every month

Publishing & Scheduling Operations

• Schedule and manage posts via Meta Business Suite, Hootsuite, Buffer or similar tools
• Maintain structured publishing workflows
• Ensure zero missed posting deadlines
• Manage file organisation per brand

Performance Tracking & Data Analysis

• Implement and validate Meta Pixel
• Configure standard and custom events in Meta Events Manager
• Analyse backend analytics (Instagram, Facebook, LinkedIn)
• Extract insights and suggest optimisation strategies
• Monitor performance and proactively improve engagement and reach

Cross-Functional Collaboration

• Work closely with PPC and performance teams
• Align organic and paid tracking
• Engage directly with clients
• Implement feedback quickly and accurately

Skills Required

• Strong design capability (Canva Pro or Adobe Suite)
• Deep understanding of typography, layout alignment, spacing, and colour grading
• Hands-on experience with scheduling tools
• Ability to interpret backend analytics
• Working knowledge of Meta Pixel and tracking logic
• Strong written British English
• High accountability and deadline obsession
• Commercial awareness and client communication confidence

Preferred Skills

• Working knowledge of Meta Ads Manager
• Google Analytics familiarity
• Experience with professional services, e-commerce, or growth-led brands
• Strong understanding of attribution basics
• Ability to manage pressure across multiple brands

Why Join Us

• Lead execution across premium, performance-driven brands
• Operate in a structured, high-accountability environment
• Work directly with strategy and performance teams
• Clear ownership, visibility, and measurable impact
• Exposure to multiple industries and brand positioning challenges
• A culture that rewards precision, accountability, and high standards