Brand & Social Media Lead

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?

Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Role : Brand & Social Media Lead

Job Type: Full Time

Work Type Work From Office

Location: New Delhi (Sultanpur)/Gurugram

Experience: 6-8 years

About the Role:

We are looking for a hybrid Brand & Social Media Lead who lives at the intersection of data and creativity. You won't just be "posting content"; you will be the custodian of our brands voice across all digital touchpoints. You are expected to design high-impact brand campaigns, manage our public reputation (PR/ORM), and use data to prove that "Brand" isn't just a cost center-its a performance driver.

Key Responsibilities

1. Brand Strategy & Campaign Management

• Identity Custodian: Ensure a consistent "Hero Vired" voice across premium programs (Leadership, AI, Data Science).
• Campaign Lifecycle: End-to-end execution of brand awareness campaigns-from brief and creative conceptualization to media planning and post-campaign analysis.
• Value Proposition: Work with product teams to translate complex course features into emotional, high-intent brand narratives.

2. Social Media & Community Growth

• Platform Strategy: Own the strategy for LinkedIn, Instagram, and YouTube. Focus on high-CTC/Executive audience engagement for leadership programs.
• Content Creation & Innovation: Expert in writing content pieces(ad-copies and more).Move beyond static posts; lead the production of short-form video, podcasts, and thought-leadership articles.
• Influencer & Partnership: Identify and manage relationships with industry experts and "Ed fluencers" to build brand credibility.

3. PR & Online Reputation Management (ORM)

• PR Liaison: Collaborate with PR agencies to secure earned media, interviews, and features in top-tier business and tech publications.
• Sentiment Control: Proactively manage ORM across Quora, Glassdoor, and Google Reviews. Ensure a "Hero Vired" presence in relevant career-growth conversations.
• Crisis Communication: Act as the first line of defense for any brand-negative trends on social media.

4. Data Analytics & Insights

• Brand Lift: Measure the impact of brand spend on performance metrics (e.g., how brand awareness reduces Search CPCs or improves Lead-to-CRM conversion).
• Social Listening: Use tools (like Talkwalker, Meltwater, or Hootsuite) to track Share of Voice (SoV) and audience sentiment.
• A/B Testing: Work with the performance team to test brand-heavy vs. offer-heavy creatives to find the "sweet spot" for ROI.

The Ideal Candidate

• Experience: 6-8 years in Brand Management or Social Media Strategy (Experience in EdTech, Fintech, or Premium SaaS is a major plus).
• Data Literacy: You are comfortable with Google Analytics, Meta Business Suite, and CRM data. You believe that if it can't be measured, it didn't happen.
• Execution Prowess: You have a portfolio of at least 3-4 major brand campaigns that moved the needle on awareness or revenue.
• Tool Stack: Proficiency in Social Listening tools, ORM dashboards, and basic design/video orientation (Adobe Suite/Canva knowledge)