Brand Planner

Company Description

Travezy is a new-age travel planning mobile app designed to simplify how people research, plan, and experience travel. Powered by intelligent recommendations and thoughtful design, Travezy helps users move from inspiration to actionseamlessly.

Our focus is not just trip planning, butbuilding a trusted travel companion one that users return to, rely on, and eventually subscribe to. As we scale, brand clarity, emotional connection, and user engagement are central to our growth strategy.

Role Description Brand Planner (Travezy App)

This is afull-time, hybrid role based in Bengaluru , with flexibility for remote work.

We are looking for aBrand Planner who can shape how users perceive, engage with, and value the Travezy app. This role sits at the intersection ofbrand strategy, consumer insight, and product storytelling .

You will work closely with product, marketing, content, and leadership teams to:

• Strengthen Travezysbrand positioning
• Increaseapp engagement
• Build a clear bridge fromactive users to paid subscribers

This is a thinking-led rolenot execution-only.

What Youll Do - Brand & Positioning

• Define and refine Travezysbrand positioning , tone of voice, and narrative
• Translate product features intoclear consumer value propositions

Ensure consistency across:

App experience

Marketing communication

Subscription messaging

User Insight & Behaviour

• Deeply understand app users:
• Why they download
• Why they stay (or churn)
• What triggers trust, habit, and willingness to pay
• Use qualitative and quantitative inputs to surfaceactionable insights
• Identify friction points in the journey fromfree usage subscription

Engagement Subscription Strategy

• Partner with product and growth teams to:
• Improve user engagement loops
• Shape subscription narratives (why pay, why now)
• Help definewho Travezy is forand who its not

Strategic Collaboration

• Work with:
• Product & UX teams to align brand thinking with user experience
• Marketing teams to ensure campaigns are insight-led, not feature-led
• Act as theconsumers voice in key decisions

What Were Looking For

• Experience inbrand strategy, planning, or consumer insight (2-6 years ideal)
• Strong ability toconnect brand thinking with real user behaviour
• Comfortable working inearly-stage / evolving product environments
• Excellent writing and storytelling skills
• Ability to simplify complex ideas into sharp strategic direction

Preferred Backgrounds (Not Mandatory)

• Brand planners / strategists from agencies or digital-first brands
• Experience with:
• Apps, subscriptions, platforms, or SaaS-style products
• Education in:
• Marketing, Business, Communications, Psychology, or related fields
• Familiarity withtravel, lifestyle, or consumer tech is a plus

Why This Role Matters

• Youll help definehow Travezy is remembered , not just downloaded
• High ownership and influence in a growing product
• Opportunity to shape brand thinking earlybefore it gets locked in
• Direct impact onengagement, loyalty, and revenue