Brand & Marketing Manager – Luxury Jewelry

About the Company

We are building a global B2C designer jewellery brand in the lab-grown diamond space, rooted in craftsmanship, innovation, and sustainability. With an international retail presence launching in SoHo, New York, the brand is positioned to redefine modern luxury.

About the Role

We are seeking a dynamic and strategic Brand & Marketing Manager to lead brand growth, global positioning, and integrated marketing initiatives across digital and retail channels. This is a high-impact leadership role focused on scaling a premium luxury brand across global markets.

Responsibilities

• Brand Strategy & Development
• Drive overall brand positioning and ensure consistency across all touchpoints
• Translate brand vision into actionable consumer engagement strategies

• Marketing Campaigns & GTM Execution
• Plan and execute integrated marketing campaigns
• Lead seasonal Go-To-Market (GTM) initiatives
• Manage launch and campaign calendars

• Performance Marketing & ROI
• Drive high-impact performance marketing campaigns
• Monitor paid media performance and optimize ROI
• Coordinate with digital marketing agencies

• CRM & Customer Experience
• Design customer retention and loyalty strategies
• Build personalized communication workflows

• PR, Influencer & Brand Activations
• Manage PR collaborations and influencer partnerships
• Execute brand activations and events

• Market Research & Insights
• Conduct market and competitor analysis
• Develop buyer personas and strategic insights

• Cross-Functional Leadership
• Collaborate with product, sales, design, and retail teams
• Lead brainstorming sessions and campaign planning

• Budgeting & Reporting
• Manage marketing budgets
• Present brand performance insights to leadership

Qualifications

• 5+ years in Brand Management (Luxury/Jewelry preferred)

Required Skills

• Strong expertise in performance marketing & CRM
• Experience in D2C / omnichannel brand growth
• Proficiency in Google Analytics, Meta Ads, SEO tools, CRM platforms
• Strong creative mindset with analytical decision-making ability

Preferred Skills

• Experience working with international or US markets
• Background in luxury retail or fine jewelry

Pay range and compensation package

1012 LPA