Brand Marketing Manager

In this role, you would be responsible for all the brand marketing activities for redBus india Bus business We are looking for someone who is extremely passionate about consumer insights, championing the consumer and brand strategy with the ability to craft integrated marketing plans for Digital, ATL & BTL working in tandem with external agency partners and internal stakeholders. We are looking for someone with a consumer-first mind-set with a keen interest to attribute marketing efforts with business impact, and hence be comfortable with the creative, media and business dimensions of marketing. Another important attribute would be to have an ability to think about brand beyond communication and be a part of the entire journey to develop a holistic brand experience across consumer touch points. Years of Experience (Minimum & Maximum): Having 3-5 years of relevant work experience in managing and handling marketing campaigns end to end (from conception, budgeting to execution and tracking performance). Preferably in a new age start-up/ consumer tech/ other B2C businesses You would be responsible for – Brand

• Developing and implementing innovative & creative marketing strategies to fit with the overall brand & marketing strategy redBus India
• Planning, executing and tracking performance of marketing campaigns across digital, ATL and BTL media
• Media Strategy and execution: Translate brand objectives into media strategy and go-to-market media plans. Execute and optimize media plans with the media agency (digital first thinking)
• Conduct research on market trends, audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions.
• Work closely with external agencies, influencers and content creators for effective campaign execution and to drive brand visibility and engagement across platforms
• Optimizing and analysing campaign execution spends in accordance with the expected revenue and the impact on media, brand and business metrics.
• Execution and Tracking
• Execution Excellence: Work closely with the agency, revenue and brand lead to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post-campaign analysis and assess ROI wrt predefined KPIs
• Ensuring quick turn-around on critical deliverables
• Excellent negotiation skills with vendors to ensure quality, timely delivery and cost-control
• Tracking all vendor invoices and payments (pending and delivered)
• Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements
• Drive the marketing planning & calendar, and activations across ATL, BTL, PR and Digit
• Collaborate effectively with many cross-functional stakeholders (Product, Supply etc) to ensure full support from relevant teams in executing strategy

What is the nature and scope of responsibilities the candidate should have handled?

• 3 to 5 years of prior experience of working as an assistant manager or manager in core brand management profile, preferably in start-ups /FMCG/ Consumer Tech and other B2C businesses
• End to end campaign management – concept, budgeting execution, tracking and reporting
• Strong Communication Skills
• Proficient in Excel / Google Spreadsheets and PowerPoint