Brand Marketing Manager

Role: Brand Marketing Manager

Experience: 57 years (must have worked D2C Fashion brands)

Location: Bengaluru, Karnataka

Industry: Fashion & Lifestyle

About Us:

BeneKleed is a Gen Z streetwear brand thats all about pushing boundaries and making bold style statements. We drop the hottest trends with a fresh twist, offering unique pieces that let you stand out and express your individuality. From head-turning fits to jaw dropping styles , our designs are built for the fearless youth who arent afraid to make a statement. We mix cutting-edge styles with street culture, creating looks that transcend the moment and keep you ahead of the curve.Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service.

Job Summary:

We are looking for a dynamic Marketing Manager with hands-on experience in D2C fashion brands . The ideal candidate understands brand building, digital-first communication, performance-driven campaigns, influencer collaborations, and consumer behavior in the youth/fashion segment.

This role demands someone who has executed and scaled marketing in a fashion brand.

Key Responsibilites:

Brand & Communication

• Build and execute the complete brand marketing strategy for the D2C fashion category.
• Ensure brand consistency across website, social media, marketplace creatives & campaigns.
• Lead seasonal storytelling, campaign shoots, launches, and fashion-led communication.

Digital Marketing & Growth

• Plan and manage integrated marketing calendars for monthly/quarterly brand growth.
• Oversee social media strategy: content types, reels, lifestyle storytelling, and trends.
• Work closely with performance marketing to drive traffic, conversions & retention.
• Coordinate with e-commerce team for category pushes, launches & promotional events.

Influencer & Community Marketing

• Build influencer pipelines across nano, micro, and macro creators.
• Create and manage creator campaigns , barter programs, and event collaborations.
• Drive UGC + creator-led content to power D2C consumer trust.

Campaigns & Activations

• Plan, execute, and measure fashion campaigns (drops, lookbooks, seasonal stories).
• Identify partnership & brand-collab opportunities (events, festivals, pop-ups).
• Support offline activations, exhibitions & college event branding when applicable.

Analytics & Reporting

• Monitor brand KPIs: reach, engagement, traffic, CTR, conversion rates, CAC, retention.
• Analyse campaign data and provide actionable weekly/monthly insights.
• Conduct competition benchmarking D2C fashion, apparel, lifestyle brands.

Required Skills:

• Strong understanding of D2C fashion.
• Hands-on experience with Instagram-first brand building .
• Good understanding of paid marketing (Meta, Google), even if not running ads directly.
• Influencer marketing experience with fashion/lifestyle creators.
• Ability to ideate & oversee shoots, campaign production & fashion content.
• Strong communication, storytelling & project management skills.
• Analytical mindset with comfort in numbers, dashboards & insights.
• Ability to work cross-functionally with performance, e-comm, design & ops teams.

Preferred Qualifications:

• 57 years in marketing for D2C fashion.
• Experience working in-house for a D2C brand OR at an agency with D2C fashion clients .
• Fashion/lifestyle industry knowledge is mandatory (No IT/SaaS/Tech background).
• Bachelor's degree in Marketing, Fashion Management, Communication, or similar.