Brand Marketing Lead || Leading Consumer Food Brand || 50 LPA || Gurugram

Were partnering with a category-leading, venture-backed Indian consumer brand that is quietly building one of the most respected names in the traditional foods and wellness space.

This is a senior brand role for someone who has already worked on building, not just marketing, a brand someone who understands storytelling, scale, and long-term brand equity in a D2C environment.

The mandate

• Own brand strategy, positioning, and narrative as the business scales
• Lead integrated brand campaigns across digital, influencer, ATL/BTL
• Drive GTM strategy for new product launches
• Partner closely with founders, product, design, and growth teams
• Ensure consistency of brand identity, tone, and visual language across all touchpoints
• Translate consumer insight into sharp, differentiated brand decisions

Who this is for

• 58 years in brand marketing with high-quality D2C / FMCG / consumer brands
• Strong exposure to campaign-led brand building, not purely performance marketing
• Someone comfortable operating in founder-led, high-ownership environments
• Experience in food, nutrition, wellness, or lifestyle brands is a plus

Why this role stands out

• Backed by top-tier investors
• Meaningful brand budgets and decision-making autonomy
• High visibility and direct impact on the brands next growth phase
• A chance to help shape a globally relevant Indian brand

Currently the organisation is working on a 6 days work from office model.

If you feel you could be a good fit for the role, please feel free to reach out to sakshi@talentiser.com