Brand Marketing & Lead generation Specialist

Role Purpose

Own and drive brand strategy, marketing communication and integrated campaign execution in close collaboration with leadership and management. The role is responsible for owning brand positioning, creative direction and marketing execution across all internal touchpoints and external clients, leveraging modern tools, including AI-assisted workflows to accelerate ideation and execution.

Key Responsibilities

Brand Strategy & Positioning

• Develop and recommend brand positioning, messaging frameworks, and value propositions for Ninja Media and client brands
• Define campaign narratives, pitch storytelling and go-to-market communication
• Ensure brand consistency across decks, creatives, articles, scripts and proposals

Creative & Content Direction

• Lead the conceptualization and structuring of:
• Creatives (design directions, visual themes, layouts)
• Pitch decks, case studies, presentations
• Articles, brand stories, campaign concepts

Collaborate with design and content teams to translate ideas into high-quality outputs

Present creative recommendations and marketing directions to management for feedback and final approval

AI-Assisted Creative & Ideation (Added Advantage)

• Use AI tools to support:
• Early-stage ideation and concept development
• Moodboarding, references, and creative exploration
• Faster structuring of content, narratives, and campaign ideas
• Work alongside design teams to convert AI-assisted concepts into refined, final creatives

Hands-on AI usage is an added advantage, not a mandatory requirement.

Integrated Marketing & Campaign Planning

• Plan and oversee integrated campaigns across ATL / BTL / OOH / Digital / On-ground formats
• Translate business objectives into structured marketing plans and execution roadmaps

Stakeholder & Internal Collaboration

• Partner with sales, business development, and leadership teams to strengthen pitch effectiveness
• Coordinate with agencies, production partners, and media teams
• Maintain brand governance and creative quality across all outputs

Ideal Profile

• 47+ years in Brand Marketing / Integrated Marketing / Creative Strategy
• Strong storytelling, creative judgment and campaign planning skills
• Comfortable collaborating with management and incorporating feedback
• Experience working with designers, writers and cross-functional teams
• Exposure to AI-assisted creative or marketing workflows is a plus

KPI & Success Indicators

• Quality and clarity of brand communication
• Alignment of creative outputs with management vision
• Campaign execution efficiency and consistency
• Improvement in pitch quality and client confidence

Interested Candidates can contact the HR Team on ...